Wed 4 Aug 2010 MARK922 Marketing Management Lecture Week 2 – Ms Leanne Brereton Chapter 2 Strategic Marketing and Planning Chapter 15 Ethics and Marketing Compliance Slides developed by L. Brereton based on Kotler, P. Adam, S. Denize, S. and Armstrong, G. (2009) Wed 4 Aug 2010 MARK922 Strategic Marketing and Planning Learning Objectives 1. Explain strategic planning. 2. Describe the marketing management and planning process. 3. 3 Identify the sections of a marketing plan and specify the…
Needs versus Wants of MOUNTAIN DEW, NIKE SHOES and IPOD INTRODUCTION There are N number of products under various categories in the market. But how many of them are successful is a fact that needs to be analyzed. The customer can view only the end product. But the actual fact behind the success of the product is invisible to the customer. One of the most important factors that lead to the success of the product is Marketing. The term marketing revolves around three basic principles –“Needs, wants…
1 PREFACE This marketing assignment pertains to the needs and wants of consumers in the consumer durables category. Within this category, we have specifically chosen the laptop industry, to illustrate clearly the wants and needs of consumers and the various elements of the marketing mix used, in order to satisfy them. There are 6 major players in this market are HP, Lenovo, Dell, Sony VAIO, Acer and HCL; and also many smaller but niche players like Toshiba, Panasonic and Apple, Samsung…
A Christmas Carol The Ghost of Christmas Past looks like a child with young smooth skin, but he has white hair like and old man. The ghost shows scrooge his past, Scrooge had forgotten all about the past until the ghost showed him. When scrooge was young he was Fezziwig’s apprentice, scrooge was at a Christmas party having lots of fun. Scrooge liked the past and sees how nice FizziWig was to his workers. Scrooge was always mean to Bob Chrachit and wishes he could say something nice to him. Scrooge…
then, satisfying the wants and needs of the consumers. But many observers say Marketing goes beyond this- by creating wants and needs that may not yet be existing, then working satisfying them. If you agree with the second assertion, can you name 5 products or services that have as being new to the market, flashing back 15 years ago? ____________ It is once said that necessity is the mother of all invention. Necessity is defined as “an imperative requirement or need for something”. Thus, inventions…
Needs Human needs are states of felt deprivation.Needs are the basic requirements of human being, without these basic requirements like food, cloths and shelter no one can live life in this world. The extended form of needs are health and education which for sure every on basic need in today’s world but they come after food,cloths and shelter. Marketers play no role in creating needs, they are natural default requirements of every human being. Organization already know the needs there is no requirement…
Needs, Wants, Demands Instructor: Dr. Kim Chung Made by: Sarmoldayev Miras ID: 20090401 Almaty 2011 Outline: I. Introduction II. Needs, Wants, Demands 1. Hierarchy of Maslow a. It’s implementation in KZ 2. Wants a. Reflects your needs and wants or marketing shapes your needs and wants? 3. Demands III. Conclusion Needs, wants, demands According to the Maslow’s hierarchy person needs not too much, however he or she wants a lot…
The Difference Between Want And Need By Gizelle Pennington You asked me to define the difference between want and need. And before I could write this essay to you, I had to think about the statement for a while. I had to look up the definition for both of the words want and need. Want technically means to wish for, or to desire. And need means to require, or a necessity, according to the Webster’s New World Dictionary. These two words might…
Customer Needs in e-Services 1 Running head: CUSTOMER NEEDS IN E-SERVICES How e-Services Satisfy Customer Needs: a Software-aided Reasoning Ziv Baida1,2, Jaap Gordijn3, Hans Akkermans3, Hanne Sæle4 and Andrei Z. Morch4 1 Faculty of Economics and Business Administration, Free University Amsterdam, The Netherlands 2 e-Rational, Amsterdam, The Netherlands 3 Faculty of Sciences, Free University Amsterdam, The Netherlands 4 SINTEF Energy Research, Norway Customer Needs in e-Services 2…
1950s and 1960s.With the rapid improvement in marketing, there is an strong argument, which is marketing shapes the needs and wants or marketing reflects the needs and wants of customers. People used to define that marketing is selling goods which people do not really need. However, marketing concept defined as “achieving organizational goals depend on determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors” (kotler…