Sales and Distribution Management [pic] Course Facilitator: Prof Sanjeev Tripathi Assignment 4: Distribution Network Submitted By: Priya Sharma (08FT051) Navdeep Gupta (08IT024) Gopal Krishna Garg (08FN043) Ananya Nandi (08HR031) Kapil Tuteja (08IT018) N. Suryaprakash (08FT039) Executive Summary Distribution channels make possible
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distribution - channel strategy The following table describes the factors that influence the choice of distribution channel by a business: Influence | Comments | Market factors | An important market factor is "buyer behaviour"; how do buyer’s want to purchase the product? Do they prefer to buy from retailers‚ locally‚ via mail order or perhaps over the Internet? Another important factor is buyer needs for product information‚ installation and servicing. Which channels are best served to provide
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Anita Roddick‚ OBE‚ and The body Shop International Plc FEDBACK FOR QUESTION WEEK 3 for week commencing 19.03.12 1. Evaluate the Financial Position of the Company (at the time of the case study) and comment upon the apparent success or otherwise of its strategy‚ based on your findings. Introduction We may consider a company’s strategy from a number of aspects‚ but generally we are interested in answering the question: How well is the company’s present strategy working? To understand and
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THE BODY SHOP Question 1.Company mission‚ philosophy and goals: overall purpose of body shop‚ identifying its stakeholders and influence on the company. Outcome 1 Anita Roddick. Human Rights Activist. Founder of The Body Shop comments that :- “I just want The Body Shop to be the best‚ most breathlessly exciting company – and one that changes the way business is carried out. That is my vision.” The Body Shop has just come out top in the 1991 UK Awards for Volunteering. Every employee can have
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Established 2 0 0 0 Midlands State ‚ University FACULTY OF COMMERCE DEPARTMENT OF MARKETING MANAGEMENT AN EVALUATION OF THE IMPACT OF INDIRECT DISTRIBUTION ON COMPANY SALES. CASE STUDY OF TRANSACTION PAYMENT SOLUTIONS By ST A N LEY ITA Y I TA SIY A N A R0645378 SUPERVISOR: MR. NJOVO TH IS D ESSERTA TIO N IS SUBM ITTED TO THE D EPARTM ENT OF M ARK ETING M A N A G EM EN T IN PARTIAL FULFILM EN T OF THE REQ U IREM EN TS OF TH E B A C H ELO R OF CO M M ERCE IN M ARK ETING M AN A G EM EN T (H O
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Introduction There is success in body care. Behold the Body Shop‚ one of the famous international cosmetics brand. It is not just one’s ordinary shop for body or hair care. It is extraordinary just as its pioneer. The entrepreneur assessed in this paper is in no way or another connected to me. Personal Profile The name behind the Body Shop‚ a famous cosmetic line for decades now‚ is Anita Roddick. On October 23‚ 1942 in Littlehampton‚ Sussex‚ England marks her birth to
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Spain Distribution channels A. Distributing a product * Evolution of the sector The distribution market in Spain is very focussed and specialized.. In 2005‚ the turnover from retail trade increased to 194 billion Euros which was an increase of 5.6% compared to 2004. Some Autonomous Communities impose restrictions for the establishment of superstores and shopping centers. * Market shares Distribution in Spain is still characterized by a large number of retailers and traditional stores
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Description The Body Shop International power-line-carrier (The Body Shop) is founded by Dame Anita Roddick in the United Kingdom in 1976. Nowadays‚ The Body Shop is skin‚ body‚ and hair care cosmetics manufacturer and retailer operating in 61 countries with over 2‚500 stores. What made the Body Shop so prominent? There are a few factors which made TBS so huge .One of the factor is that TBS has always stick to a motto which is ‘Know your mind‚ love your body (source: The Body Shop) . Besides that
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of The Body Shop “Let’s face it‚ I can’t take a moisture cream too seriously‚” Anita Roddick was fond of saying‚ “What really interests me is the revolutionary way in which trade can be used as an instrument for change for the better.” This heretical statement by the head of the fastest-growing company in the cosmetics industry reflected her habit of going against the tide of the industry’s established practices. The Body Shop did not advertise‚ avoided traditional distribution channels‚ spent
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share of THE BODY SHOP in the cosmetics industry. Because the author could not find this information though the internet. And for the clients‚ they can get the disadvantages and advantages of THE BODY SHOP’s product. It helped the clients purchase the products of THE BODY SHOP.But the clients could not get the new information of the product or the introduce the product line‚ since to the author canceled the product mix strategy. What is more‚the competitors learn from THE BODY SHOP as a model
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