THE BODY SHOP
Question 1.Company mission, philosophy and goals: overall purpose of body shop, identifying its stakeholders and influence on the company. Outcome 1
Anita Roddick. Human Rights Activist. Founder of The Body Shop comments that :- “I just want The Body Shop to be the best, most breathlessly exciting company – and one that changes the way business is carried out. That is my vision.” The Body Shop has just come out top in the 1991 UK Awards for Volunteering. Every employee can have half a day off a month, with pay, to do some voluntary service. Anita Roddick says: "You educate people, especially young people by stirring their passions. So you take every opportunity to grab the imagination of your employees. You get them to feel they are doing something important." As for money, "l think its value is the spontaneity it gives you. There are too many exciting things to do with it right now to bother about piling it up The Body Shop Mission:-
The Mission Statement of The Body Shop requires us to run our business in a way that balances economic, social and environmental needs. As well as assessing ourselves against our Mission Statement we also ask for comment from those outside the business with whom we share common objectives. The beauty behind our business. What we do. Why we do it. How we do it. And what makes us different. We believe there is only one way to beautiful, nature’s way. We’ve believed this for years and still do. We constantly seek out wonderful natural ingredients from all four corners of the globe, and we bring you products bursting with effectiveness to enhance your natural beauty and express your unique personality. And whilst we’re doing this, we always strive to protect this beautiful planet and the people who depend on it. We don’t do it this way because it’s fashionable. We do it because, to us, it’s the only way.
In June 2008, The Body Shop International held a stakeholder panel review meeting. The aim of the panel was to invite NGO’s to comment on current social and environmental performance within the business and help shape the future of The Body Shop sustainable development agenda.
The Body Shop, which is the world's second largest cosmetics franchise and has 2,400 stores in 61 countries, Its distinctive eco-friendly image – it was the first British cosmetics chain to introduce refillable bottles – has been preserved by L'Oréal and it continues to campaign for the rights of local producers. In June 2007, while announcing its deal with Daabon, The Body Shop called on manufacturers and retailers to follow its lead to help slow the drastic environmental and social effects of unsustainable production. "We have changed our entire soap range to be manufactured using palm oil from one of the leading sustainable plantations. workers and the surrounding jungle is preserved. "Production impacts on the rights of indigenous populations, often creates poor labour conditions and has severe health implications for women working on the plantations," it read. The Body Shop has a current commitment to community trade by seeking out small-scale farmers, traditional craftspeople, rural co-operatives and even tribal villages, according to the company's website. "The Body Shop is committed to the defence of human rights and trading ethically, and works closely with suppliers to uphold our values. We are aware of the allegations regarding land rights in Colombia and we are liaising with our suppliers in that region and monitoring the situation closely." OBJECTIVES
Objectives give the business a clearly defined target. Plans can then be made to achieve these targets. This can motivate the employees. It also enables the business to measure the progress towards to its stated aims. The most effective business objectives meet the following criteria: S – Specific – objectives are aimed at what the business does, e.g. a hotel might have an objective of filling 60% of its...
Bibliography: "Body Shop Chief to Step Down." The New York Times, 13 May 1998.
Brock, Pope. "Anita Roddick." People Weekly, 10 May 1993.
Davidson, Andrew. "Anita Roddick." Management Today, March 1996.
Elmer-Dewitt, Philip. "Anita the Agitator." Time, 25 January 1993.
Fallon, James. "Body Shop 's Operating Deficit Grows." WWD, 9 May 1997.
Lee, Julian. "Body Shop Axes Top Global Role." Marketing, 31 July 1997.
Masako Fukuda. "Cosmetics Put on a More Natural Face." Nikkei Weekly, 15 September 1997.
Roell, Sophie. "US Headache as Boss Quits." Investors Chronicle, 13 February 1998.
Wallace, Charles P. "Can the Body Shop Shape Up?" Fortune, 15 April 1996.
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