THE BODY SHOP
Users
The managers, clients, competitors both could got the useful information which they needs from this report. For instance, the mangers could get the information about the advantage of products which is the variety of the products, however, the weakness of the products is the packaging.And the real demand of the clients, brand awareness, product satisfaction and the effectiveness of existing strategies, such as product development strategy, public strategy, packing strategy.But the managers can not get the information about market share of THE BODY SHOP in the cosmetics industry. Because the author could not find this information though the internet.
And for the clients, they can get the disadvantages and advantages of THE BODY SHOP’s product. It helped the clients purchase the products of THE BODY SHOP.But the clients could not get the new information of the product or the introduce the product line, since to the author canceled the product mix strategy.
What is more,the competitors learn from THE BODY SHOP as a model,because the THE BODY SHOP has good reputation in the cosmetics industry and public, due to the successful of the brand strategy of THE BODY SHOP. The competitors could use the same strategy like THE BODY SHOP, For example,THE BODY SHOP uses the value which is against the animal testing in the social marketing strategy. The competitor also can use this value in their own brand strategy. Moreover, THE BODY SHOP also has some weaknesses in the brand strategy, and the competitors could absorb those experiences and do better than THE BODY SHOP, such as the products development strategy of THE BODY SHOP.But the competitors could not get the latest information about financial of THE BODY SHOP,due to the internal financial is the business secret of every company,so the author could not found this information in the internet.
Purpose of the report
This report are mainly introduce the adverting, product development, social marketing and public
The managers, clients, competitors both could got the useful information which they needs from this report. For instance, the mangers could get the information about the advantage of products which is the variety of the products, however, the weakness of the products is the packaging.And the real demand of the clients, brand awareness, product satisfaction and the effectiveness of existing strategies, such as product development strategy, public strategy, packing strategy.But the managers can not get the information about market share of THE BODY SHOP in the cosmetics industry. Because the author could not find this information though the internet.
And for the clients, they can get the disadvantages and advantages of THE BODY SHOP’s product. It helped the clients purchase the products of THE BODY SHOP.But the clients could not get the new information of the product or the introduce the product line, since to the author canceled the product mix strategy.
What is more,the competitors learn from THE BODY SHOP as a model,because the THE BODY SHOP has good reputation in the cosmetics industry and public, due to the successful of the brand strategy of THE BODY SHOP. The competitors could use the same strategy like THE BODY SHOP, For example,THE BODY SHOP uses the value which is against the animal testing in the social marketing strategy. The competitor also can use this value in their own brand strategy. Moreover, THE BODY SHOP also has some weaknesses in the brand strategy, and the competitors could absorb those experiences and do better than THE BODY SHOP, such as the products development strategy of THE BODY SHOP.But the competitors could not get the latest information about financial of THE BODY SHOP,due to the internal financial is the business secret of every company,so the author could not found this information in the internet.
Purpose of the report
This report are mainly introduce the adverting, product development, social marketing and public