Advertising and Promotion: Q1. Discuss the changing communications landscape and the need for integrated marketing communications Answer: Branding is a term now commonly known i.e.‚ giving a product a separate unique identity so that it can be differentiated from other products. Before branding came into existence‚ producers would produce the product and then try to directly sell it to the customers. Nowadays a product is produced and then given to different outlets so there is no direct interaction
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Effects of discrimination SHC 3.3 1.2 1.2 The potential effects of discrimination Describe the potential effects of discrimination Effects include isolation‚ possible exclusion‚ situations where self-esteem and confidence can be damaged. Forms of discrimination are gender‚ age‚ disability‚ sexuality‚ race‚ culture‚ religion ‚poverty‚ education‚ personal features and English Is not first language. . Discrimination against any child regardless of their needs can make them feel isolated
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Discuss two errors in attributions. Attribution‚ defined as assigning a quality or character to a person or an object‚ in the context of Psychology‚ refers to the classification of factors that affect behaviour. Behaviour is attributed to either or both dispositional factors and situational factors. Dispositional factors refer to the internal causes of an individual’s behaviour‚ whilst situational factors deal with the external causes of behaviour which can include the social setting and environment
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Discuss Biological Treatments for Schizophrenia (24 marks) The vast majority of people who suffer from schizophrenia will receive some form of treatment to try and diminish their symptoms. There are drug therapies that help patients to function as well as possible‚ and were founded in the 1950’s when the drugs were given to hospital patients to try and calm their anxiety before surgery but were also found to relieve the symptoms of schizophrenia and so consequently were used for treatment of
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In this essay I will discuss psychological origins of attraction‚ this include physical attractiveness and similarity. Attraction is a desire for a specific person. It is a complex human behaviour with numerous varied origins and causes. There is a large amount of research which suggests there are a number of psychological origins that affect how much we are attracted to a person in the first place‚ whether as a potential friend or romantic partner. Physical attractiveness (a psychological
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Discuss whether taxation is the most effective solution to the market failures arising from negative externalities. Negative externalities are defined as‚ “[negative] third party effects arising from production and consumption of goods and services which no appropriate compensation is paid.” This means the marginal cost curve only takes into account the private costs and not the external/social costs‚ and so there is an overproduction of the good or service. This misallocation of resources means
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Exploration in the commonly accepted sense began with people like the sea-faring Columbus when‚ in the middle ages it was realized that the earth is a globe‚ not flat. It held a crucial role for centuries in colonization and trade expansion. In the 19th century startling results were achieved by wealthy and gifted amateurs. However quite early in this century virtually the whole of the earth’s surface had been mapped in outline‚ and most of it surveyed by explorers on foot. The process has more recently
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Samaritans and Voluntary organisations. LRC Consultation Paper The recognition and protection of persons providing voluntary assistance has been addressed by the LRC Consultation Paper on Civil Liability of Good Samaritans and Volunteers‚ which proposes the introduction of a statute restricting the liability of such persons who intervene as rescuers. The recommendations in the paper essentially aimed to clarify the confusing position of rescuers in Ireland through the implementation of statute. Section
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Automatic Renewal Clauses: The Case between Letisha and Sudson Washer and Dryer Abstract This paper examines a contract between Letisha and Sudson Washer and Dryer that contains an automatic renewal clause. The potential defenses for Letisha if Sudson sues her for breach of contract are presented. The defenses for Sudson that support the automatic renewal clause are also discussed. The ethical issues of using an automatic renewal clause and the actions of the Sudson Washer and Dryer
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Executive Summary The recent acquisition of French energy company Alstom by General Electric has made a lot of headlines in the world recently. This is one of the largest acquisitions by the General Electric and involved a lot of complexities. The Alstom’s board of directors was ready to cut the deal with General Electric but French government has made this deal as the national pride and tried to interfere. They opposed this deal on the ground of loss of jobs in France but in reality the French
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