February 28‚ 13 Develop the strategy Write the brief Write the ads Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What is a creative brief? The most important piece of paper the account team produces All the information that must be conveyed by the advertising A contract for you‚ the Creatives‚ and the Client. A team effort Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What it isn’t ... Set in stone A place to show off every fact you know or marketing
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The basic accounting concepts have defined the conception of the preparation of financial statements and the process of preparation in the UK is well regulated. But financial accounting requires a fair amount of flexibility in some certain areas‚ so the need of judgements and estimations for accounts preparers is demand. Meanwhile it leaves a significant approach in accounting treatments. For example‚ when organizations decide which of several inventory valuation methods to utilize; managers make
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UNIT OP 2.17: CONTRIBUTE TO THE SUPPORT OF CHILDREN’S CREATIVE DEVELOPMENT 1 UNDERSTAND THE IMPORTANCE OF CREATIVE DEVELOPMENT 1.1 Describe why creative development is important to children’s learning. Playing is how children have fun‚ but it is also how they learn. Creative development is important to a child’s learning as it helps them to find out about the world and how to get on with others‚ it also helps them express themselves‚ develop their abstract thinking. It can allow them to
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CREATIVE DANCE History of Creative Dance Creative dance is perceived differently by different sectors of the education system. In many provinces‚ creative dance is part of the physical education curriculum. More recently‚ two provinces— British Columbia and Saskatchewan— have considered placing dance under the rubric of arts education. The aspect of creative dance that is emphasized reflects the position creative dance is assigned in the curriculum. When in the physical education curriculum‚ creative
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The author of the novels of The Lord of The Rings‚ J. R. R. Tolkien‚ was a very bright and well educated man who was greatly inspired and fascinated by languages. His interest in languages influenced him to create and incorporate new languages into many pieces of work during his life and help the series feel more complex and intricate. His invented languages played a crucial part in creating this fictional word for his series to take place in. Tolkien began learning languages at a fairly young age
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Creative Laziness Laziness is a state of mind. A person is said to be in a lazy state of mind with respect to a task when he is not properly motivated to do the task. Lack of motivation to do a task can spring up from many causes such as physical lethargy‚ lack of reinforcement in the form of rewards‚ failure to value the reward intended for the task appropriately‚ preoccupation of mind with some other things which is important to the person concerned‚ lack of interest in
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right answers rather than just one. Both of these kinds of thinking are vital to a successful working life‚ yet the latter one tends to be ignored until after college. We might differentiate these two kinds of thinking like this: Critical Thinking Creative Thinking analytic generative convergent divergent vertical lateral probability possibility judgment suspended judgment focused diffuse objective subjective answer an answer left brain right brain verbal visual linear associative reasoning
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Nature of Accounting and the Accounting Standard Background Accounting is an important part for business and it is dubbed “language” of business activities conducted by firms. People think it is used to communicate business transactions per se to all stakeholders. However‚ some people argue that the functions of accounting are not that easy. Except the communication tool‚ accounting acts as many other difference roles in business. When doing accounting‚ different standard may be used. There are
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I have chosen to write about myself for I think I am creative in my own humble little way. Creativity is seeing the same situations others do but putting an individual twist on the outcome or circumstances surrounding it. The Navy’s Seabees have a "can do" motto which exemplifies creativity. "You probably will not have the resources available so you must think out-side the box to accomplish the job". Most people attempt to accomplish their duties and obligations in a timely manner. "Your assignment
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Case 13-3: Summary: This case is about a company named Hearts ‘R Us. This company provides research and development for medical devices. According to the information provided the company is in its early stage and has no products in the market. They have developed a Heart Valve System that would be revolutionary in the market if is approved. Also there’s another company called Bionic Body that is a biological medical device company‚ they have another product that would work well with this new
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