multinational companies adapt their strategy to compete in emerging countries. The case and teaching note contain color exhibits. A media support CD-ROM ’504-009-9’ is available to accompany the teaching note. Two PowerPoint presentations (in PDF format) ’504-009-9A’ and ’504-009-9B’ are available to accompany the teaching note. This case deals with Unilever home care division and in specific the detergent brands in the two major regions in Brazil : The North East and the South East . Major differences
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The country of Brazil is the both the largest‚ in terms of territory‚ and most populated country in South America. The country’s largest exports consist of coffee‚ iron ores and concentrates‚ petroleum oil‚ raw sugar‚ and soya beans. Brazil’s largest trade partners (in both import and export) include: China‚ The United States‚ and Argentina. (The Atlas of Economic Complexity‚ 2011) Source: The World Bank & OECD- All figures are annually based. Mexico is the second largest country economy
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GLOBALIZATION IN BRAZIL Geographies of Globalization – GEO1-3802 30th June 2011 Introduction Brazil is the fifth largest country in the world‚ population and geographical wise. The country‚ however‚ is still a developing country. Being plagued with several economic crises‚ and astronomically high inflation rates the economic situation of Brazil over the years has been far from good. As economic globalization is becoming a more and more important phenomenon in the economic world‚ we are going
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Appendix 1 8 Appendix 2 9 Appendix 4 10 Appendix 5 10 Appendix 6 11 Introduction Brazil is a country of fast growth and development over the years‚ it is the sixth country with the highest nominal GDP which considered the leading economy in Latin American and the second largest in the western hemisphere. There are several economic events that trace the changes in the history of Brazil’s economy. Brazil was colonized by Portuguese in the 16th century when they enforced colonial treaty‚ trade
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The earliest People of brazil were the indians . however ‚ the country’s recorded history begins with arrival of the portuguese in 1500 . the portugal sailor pedro álvares cabral visited the continent which today is called South America‚ eight years after columbus arrived in the americas. Many portuguese pioneers followed along and with the new colony which is what is today brazil. Brazil was named because of the brazilwood that was extracted to make red dye. The new settlers did not bring peace
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Brazil‚ the largest country in South America‚ fifth largest country in the world‚ sixth largest economy in the world‚ and second largest emerging market worldwide is a vigorous marketplace to enter. Disposable income has increased significantly in recent years‚ GDP‚ driven by significant rises in exports and less reliance on imports‚ has made the country one of the world’s best performers‚ and investment in infrastructure and services‚ driven in part by global sporting events‚ has raised the standard
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Flag_of_Germany_and_Brazil_(diagonal) Introduction German immigration into Brazil has played an integral role in shaping Brazilian culture and has facilitated a cultural role that has culminated in numerous cultural exchanges between the two countries. Brazil’s German population is most concentrated in the South region of Brazil and immigration began in the 1820s. When the German immigrants first started coming over to Brazil‚ the South was most appealing to them due to the climate in the area. The
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a trademark of Brazil despite the fact that since the year of 1891 the country was constitutionally declared a secular nation. With a population of more than 209 million‚ Brazil is mostly catholic (65%)‚ and while Protestants (23%) have eased their way into being socially tolerated and accepted through the years every other religion is quite often rejected and frowned upon. This rejection makes it difficult for other religions to grow‚ but certainly not impossible. Currently‚ Brazil has nearly 1.5
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emerging market‚ one of the least developed countries (LDC) or a middle income country. Emerging markets were defined as being countries other than the United States‚ Western Europe‚ Canada‚ Japan‚ Australia and New Zealand. For GSK‚ these emerging markets were the main catalyst for 15% of sales being generated by vaccine sales in 2011 with an average annual growth of 18% growth since 2005. The company’s analysts recognized that vaccine sales in countries with significant unmet medical needs were
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2 Brazil: From Colony to Democracy Part I: Discovery and Development C overing 3‚286‚488 square miles—a landmass nearly as large as the United States—Brazil is the fifth largest country in the world. In 2000‚ Brazil celebrated its five-hundredth birthday. The arrival of the Portuguese in Brazil on April 22‚ 1500 began a new chapter—both tragic and vibrant—of the country’s history. By 1532‚ the Portuguese had established their first permanent settlement‚ and by 1550‚ the Portuguese
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