Case Recap In early April 2003‚ James Ellis‚ the President of Superior Supermarkets‚ met with company executives to discuss the ability to adopt an everyday low price (EDLP) strategy for Superior Supermarkets in Centralia and Missouri. Superior Supermarkets is a division of Hall Consolidated‚ a privately owned wholesale and retail food distributor. Hall distributes food and related products to some 150 company-owned supermarket units and about 1‚100 independent grocery stores in the U.S. through
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Superior Manufacturing Company Analysis Key Points: Superior Manufacturing Company faced a huge risk from declining prices for its most successful product. The prices would most likely cause that product to become unprofitable. The two other products sold by Superior were already unprofitable‚ even at their current prices. The manufacturing strategy and cost system used by Superior does not clearly differentiate indirect costs associated with each factory. Indirect costs make up a significant
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Ho Yin Ray Chung Chun Yiu Chan IBM 421 March 5th‚ 2012 Superior Supermarkets: Everyday Low Pricing In April 2003‚ James Ellis‚ the president of superior supermarket was about to meet with the District Manager that manage the three supermarkets in Centralia Missouri. He mentions that the higher prices in Centralia and the growing price consciousness among the local shopper. They are currently facing the risk of losing market share from supermarkets in Centralia. Specifically‚ he was asked to
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The blank slate theory‚ introduced by John Locke‚ states that every person is born essentially the same. Of course‚ their environment as they are growing up molds them to be the person that they are‚ but‚ at birth‚ everyone is equal. They are all open to learning and comprehending anything brought to them‚ and each person is susceptible to develop or adopt any culture‚ language‚ or personality traits of their own and apply it to their lives. In this‚ I believe that some people are raised to be more
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Case Brief: Superior Supermarkets Short Brief: Superior Supermarkets MKT 5023 The University of Texas San Antonio I. Major Issue The major issue presented in the Superior Supermarkets case study is: Should Superior Supermarkets adopt an “Everyday Low Price” pricing strategy? II. Alternative Courses Maintain Current Pricing Strategy i. Advantages 1. No New Training or Advertising Adjustments Needed
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Superior Grain Elevator Superior Grain Elevator SUPERIOR GRAIN ELEVATOR‚ INC. EXECUTIVE SUMMARY Superior Grain Elevator was located at Thunder Bay‚ Ontario‚ Canada’s third busiest port. With 14 giant grain elevators‚ Superior was able to load ships constantly sending grain to all parts of Eastern Canada and the globe. The ships were contracted for by agents who lined up the required tonnage of shipping capacity to fulfill the various contracts held with Superior. Although the agents tried
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Superior Manufacturing Company Q1. Based on the 2004 statement of profit and loss data (Exhibits 1 and 2)‚ do you agree with Water’s decision to keep product 103? Table 1: Product 103 Costs |Product 103 Costs | | |direct |indirect | |Fixed | |16‚039 | |Variable |5‚763 |7‚181 | If product 103 is terminated‚ there will be
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PROBLEM STATEMENT Superior Supermarkets (SS) must decide whether or not to pursue an everyday low pricing (ELP) strategy at its three Centralia MO locations. Strategic Issues & Marketing Mix Pricing: Current prices are reflective of a high-end branding strategy. SS everyday (non-promotional) prices are approximately 10% higher than Harrison (Hr) and about 7 percent higher than Grand American (GA) and Missouri Mart (MM). Subsequently‚ higher prices have become a competitive concern due to their
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such as resources both human and material or it may refer to its core purpose and business activity. It may be argued that a definition of business organization that incorporates these two definitions is more holistic. Professor Child states that a superior organization is one of the last sustainable source of competitive advantage (Child‚ 2005‚ p.23). Globalization seems to have changed the basic rules of business organization due to high paced technological innovations and advancement. Global trends
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Case Study Summary- Superior Manufacturing Company The Company / Management / Competition / Strategy / Cost System ►The Superior Company has manufactured three industrial products: 101‚ 102 and 103. These have been supplied to other manufacturers in different proportions. Their share on the market in 2004 has been respectively 12% for 101 with a price of $24.5 per 100 pounds of product‚ 8% for 102 with a price of $25.8 per 100 pound of product and 10% for 103 with a price of $27.5 per 100 pounds
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