Chapter 1 Marketing: Managing Profitable Customer Relationships Multiple Choice 1. Marketing seeks to create and manage profitable customer relationships by delivering _____ to customers. a. competitive prices b. superior value c. superior service d. superior promotion (b; Easy) 2. The marketing manager at Sunshine Car Washes is holding a training session for new employees. She stresses that perhaps the most important concept of modern marketing is _____. a. customer relationship management b
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პიტერის პრინციპი კანადელმა პედაგოგმა ლოურენს პიტერმა ჩამოაყალიბა დებულება‚ რომელმაც მას მთელს მსოფლიოში გაუთქვა სახელი. დებულების თანახმად‚ იერარქიულ ორგანიზაციებში გამუდმებით ხდება კომპეტენტური თანამშრომლების დაწინაურება და თანამშრომლები იღებენ უფრო მაღალ თანამდებობებს მანამ‚ სანამ იმ დონეს არ მიაღწევენ‚ რომლის შესაბამისი მოვალეობების შესრულება მათ ძალებს აღემატება. პიტერის პრინციპის თანახმად‚ იერარქიულ სისტემაში ნებისმიერი თანამშრომელი აღწევს თავისი არაკომპეტენტურობის დონეს. სწორედ აქ‚ არაკომპეტენტურობის
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Goal Setting: A Managers Role vs. the Employee ’s Role "How do you get your employees to perform better?" "Are your employees focused‚ motivated‚ organized and driven?" "What goals have been established for your employees?" These are a few of the many questions I asked to multiple managers within the company that I work for. Being a relatively new employee‚ working there for a little over a year‚ I wanted to ask these questions. Not to see how different managers felt about specific
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CREATIVITY REPORT 1 – Introduction: In a globalized economy increasingly competitive and complex‚ and where the changes are more frequent‚ the firms have to demonstrate a great adaptability and a high degree of agility to maintain or increase their competitiveness and their market share. The key word embedded in the daily business by most of the companies is the CREATIVITY‚ involving to create an environment and a process of thinking leading to the generation of new ideas relevant and feasible
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Learner’s name and statement of authenticity Learner’s Name: Learner’s ID: 150 Date Handed-in: / / I certify that the work submitted for this assignment is my own. Where the work of others has been used to support my work then credit has been acknowledged. Signature: _______________ Date: / / Marketing Assignment Task 1. Ac 1.1. Explain the various elements of the marketing process (1) Provide at least two definitions of marketing and explain in your own
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December 12‚ 2012 Smith Widgets Inc. * As a turn around specialist‚ I enjoy the challenge and helping troubled businesses to succeed again. The reason I am qualified to work as a turn around specialist is because: I am determined and self-disciplined. Being a Charismatic transformational leader‚ I can inspire and motivate employees. Furthermore‚ I can clearly communicate my vision and make decisive decision when it comes to problem solving. I am confident‚ quick to learn‚ and adapt new ideas
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2.1 Describe key legislation and codes of practice relating to diversity‚ equality‚ inclusion and discrimination in adult social care settings. 2.2 Explain the possible consequences of not actively complying with legislation and codes of practice relating to diversity‚ equality‚ inclusion and discrimination in adult social care settings. 2.3 Describe how own beliefs‚ culture‚ values and preferences may affect working practice. 2.4 Describe learner can: 2.1 Describe key legislation and
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2007 BRANDZ ™ Top 1 Most Powerful Brands 00 Contents About the BRANDZ™ Top 100 Ranking 3 How We Calculate Brand Value 4 Key Insights 5 Sector Highlights 6 BRANDZ™ Top 100 Brand Ranking Charts 10 Frequently Asked Questions 24 About Millward Brown Optimor 28 2 About the BRANDZ Top 100 Ranking As economies become global and information more critical‚ intangible assets have replaced tangibles as a major source of shareholder value. Of these intangibles‚ brands are often the most
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Marketing as selling has two main concepts‚ which are making profit much as possible and satisfying customer’s need. Before making any profit. A well-managed company is able to identify and specify itself. That includes making targets for its ideal customer. Analysis and strategies help the company in achieving a higher possibility for success in the business. Segmentation methods Segmentation involves diving a broad target market into subset of consumers who have common needs and priorities. A
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CHAPTER 1- OVERVIEW OF MARKETING 1. Marketing – social and management process where individuals or groups acquire their needs and wants by creating value and exchanging it among themselves. 2. Marketing Process : * Understand the marketplace and customers needs and wants. * Design a customer-driven marketing strategy. * Construct an integrated Marketing program that delivers Superior value. * Product * Promotion * Price * Place * Build profitable relationships
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