■ The Brita Products Company ◎ SWOT Analysis Strengths Market leader in pitcher filter category‚ strong brand image Large retail distribution system‚ presence in multiple channels (“Class to Mass”) Loyal customer base‚ repeated purchasing replacement filters Strong advertising and brand image‚ waterfall equals good‚ clean taste Weakness Slowing growth in pitcher market Lack of product diversity Change in customer preferences‚ deficient attention paid to health concerns
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regulation and pressure from special interest groups and even friends‚ consumers are becoming increasingly interested in taking steps to reduce their carbon footprint. We are aiming at an active‚ environmentally conscious target market because the U Brita 254 offers convenient‚ healthy‚ and durable options for active people who enjoy many outdoor activities (i.e. biking‚ hiking‚ camping‚ skiing‚ and snowshoeing). Our customers our educated individuals who expect a great product that can keep up with
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The Brita Products Company began in 1988 under the recommendation of Charlie Couric‚ a marketing executive with the Clorox Company. Optimistic of its capability to be profitable‚ Clorox acquired the right to market the home water filtration system. Clorox‚ citing the overriding long-term benefits of continuous filter sales‚ initially engaged in deficit spending. Such measures paid off and Clorox not only created a $350 million market‚ but also captured 70% of the market revenue. Brita enjoyed success
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China Shawn Haworth Sasha Hesami Nadine Jacobi Jessica Peace BRITA originated in a small town in Germany in 1966‚ by Heinz Hankammer‚ and is now the world market leader in water filtration products. The BRITA filtering water bottle is environmentally friendly and promotes healthy drinking habits‚ allowing one to consume filtered water from virtually anywhere. Physical Characteristics China is the world’s third largest country‚ after Russia and Canada. The surface area of China consists
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about the Brita Products Company‚ I have come to the decision that the company should focus on producing and marketing table top pitchers. I’m not saying they should not produce faucet mounts‚ considering the fact that number of people using faucet mounts are steadily growing. But if you see the exhibition provided on the back of the article‚ you can see that majority amount of consumers in the market prefer using table-top pitcher rather than faucet mount system. In addition‚ the Brita Product Company
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Part 2 Case 3 – E Question (MICRO ISSUES ) 1. should those who developed the Brita campaign have investigated whether the Filters could be recycled before they were public with the Effort ? 2. Should news journalist investigate campaigns of this sort and write about what they find? 3. How does this effort at corporate social responsibility seem like or unlike others – for example ‚ turning in the tops of yogurt containers in exchange for corporate donation to breast cancer research ? Answer
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The “Mob Wives” reunion almost turned into a fight when Drita D’Avanzo wanted to bust Karen Gravano’s jaw. “Mob Wives” has finally closed its doors to reality television. In usual showrunning fashion‚ fans were treated to a reunion segment where all the castmembers can air out their grievances and hopefully get some much needed peace. But what should have been a joyous reunion‚ turned out to be a confrontation. It appears the “Mob Wives” ladies felt that the audience needed one last confrontation
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Whitney Williams MKT 428 MW 2:00-3:15 September 20‚ 2008 The Brita Products Company John Deighton January 15‚ 2002 1. To what do you attribute Brita’s success? • It is owned by a well established and successful company‚ Clorox. • They own a large amount of market share. • Each pitcher sale starts a flow of filter sales. • Their customer lifetime value was remarkable. The retention rate is also a high 80%. • They didn’t give up in the early years when sales were very slow because
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assumptions affect the results in the Sample Problem. Write a 2-3 page paper in which you: o Discuss the pros and cons of the Rosewood Hotels moving from individual brands to a corporate brand. (Feel free to discuss the general concept of CLTV‚ but consider a wide variety of elements in your response like differentiation‚ operational issues‚ brand management‚ etc) o Based on your exercise with the Customer Lifetime Value Calculator‚ discuss how one assumption affects the results
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Case Study of Rosewood Hotels & Resorts Background: Established in 1979‚ Rosewood Hotels & Resorts‚ a privately held company‚ became known for its ability to enhance a property’s value by creating unique‚ one-of-a-kind properties that differentiated from other chain-like luxury competitors. In early 2004‚ to boost the company’s growth‚ Rosewood considered to implement a new branding strategy to establish Rosewood as a true brand with a global reputation for iconic luxury hotels. Problem
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