Landscape and Brand Analysis: Australian Gold Background Australian Gold is one of the fastest-growing sun care brands in the United States.2 Owned by New Sunshine LLC it was founded in central Indiana 26 years ago.3 Australian Gold is “sold in more than 50 countries [worldwide and] is recognized by its mascot “Sydney” a koala bear riding the waves on a golden brown surfboard”.5 The company’s headquarters is located in Indiana but they also have a “research and development lab and a manufacturing
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Brand Analysis Jo Malone 14/10/2014 Content 1. Background 3 2. SWOT Anaylsis 4 2.1 Strength 4 2.2 Weakness 4 2.3 Opportunities 5 2.4 Threats 5 3. Recommendations 6 4. Conclusion 7 5. References 8 1. Background Jo Malone is an international brand which was established in United Kingdom by Jo Malone in 1994‚ then it was acquired by Estée Lauder in 1999(Jo Malone 2014). This brand has a series of products‚ such as
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Contents 1. Company overview (history) 2. Current strategies 3. PEST Analysis 4. Porter Five Forces 5. Competitor Analysis 6. SWOT Analysis 7. Financial Analysis 8. Industry Outlook 9. Key Success Factors 10. Strategic Alternatives 11. Recommendations 12. Implementation Plan 13. Time-Line 14. Contingency Plan 15. Conclusion 16. Appendices 17. References Company overview (history) Limited Brands was founded by Leslie H. Wexner in 1963. Leslie started with one store in
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---------------------------------------------------------- 3 3. Vision ---------------------------------------------------------- 3 2. Executive Summary ---------------------------------------------------------- 4 3. Situation Analysis: SWOT analysis 1. Strengths ---------------------------------------------------------- 5 2. Weakness ---------------------------------------------------------- 6 3. Opportunities ---------------------------------------------------------- 6
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Components of the Brand Analysis Project Component 1: Introduce the company and the brand: Look for a compelling story in the history of the company and its existing brand. It might be very useful towards building the affective component of the brand concept and its emotive positioning. Using secondary research methodologies‚ the team will gather information about the market conditions (trends in the external environment and their interaction) the company operates in. This should include scope of
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A Financial Analysis of Yum! Brands‚ Inc Restaurants are‚ and will continue to be‚ an extremely profitable business. As a result‚ shareholders who have interest in brands such as McDonalds and Starbucks need not to worry about negative implications for the food giants compared to more risky industries. One company in particular‚ Yum! Brands (YUM)‚ is another brand investors should become familiar with. Consumers may recognize the more specific stores the company owns such as Taco Bell and Pizza
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chemist Eugene Schueller‚ who developed an improved and innovative hair dye called Aureole‚ L’Oreal has become a multi-brand‚ multi-billion dollar company in the last century. Today‚ L’Oreal boasts twenty-five global brands and claims €17 billion of consolidated sales in 2007 (L’Oreal). In addition to the L’Oreal brand‚ other popular brands include Garnier‚ Maybelline‚ Lancome‚ Georgio Armani‚ Ralph Lauren‚ Redken and Diesel (Adage). L’Oreal was ranked sixteenth in the U.S. for advertising spending
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Though the brand has indeed been successful in differentiating its use and targets from the irreplaceable number one‚ the dream to finally land the gold continues to linger. Overview of the Brand Close Up was launched by Unilever in 1967 as the first gel toothpaste in the world. The product’s unique structure made it easy to market it as a new and diverse product‚ all other brands having manufactured the same opaque white consistency toothpaste normally has. Furthermore‚ the brand made sure
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Strenghts: • Experience • Knowledge • Worldwide known brand • Innovation Experience Saab has experienced a lot since entering the car industry. They reached successes with cars which had huge competitive advantages. But they also faced near bankruptcy‚ saviour by GM‚ loss of identity‚ and collaborations. Assuming that Saab has learnt from all this failures‚ but also small successes‚ would not be peculiar. However‚ Saab was not able to climb out of the trouble they were in. To their relief
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are customers‚ on the top is substitute products and finally on the bottom is entry barriers. I will begin from the middle and discuss competition: First movers have gained significantly in the competition segment and it mainly is because of brand recognition and loyalty. There are so many fast food chains‚ often located in the same plaza so competition is very fierce. To this end‚ fast food chains are constantly offering promotions‚
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