Broward College Starbucks and Dunkin ’ Donuts Raphael Ferreira Composition 1101 Dr. Raphael Bennet 04/01/2014 Starbucks and Dunkin ’ Donuts Coffee has been around the market and homes for a very long time now. The first coffee shop in the United States opened in 1697 in New York. Today‚ nearly two-thirds of americans drink coffee. Coffee is usually associated with ’waking up ’ or ’staying awake ’ due to your high caffeine level‚ and it ’s invevitable to
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adults‚ who were walking‚ exercising or on their way to work; Most people seemed to be in a rush‚ or on a mission to get things done this portrayed an unfriendliness. Although appearing unfriendly‚ when you would walk into the local Italian deli‚ bagel store or pharmacy everyone seemed to know eachother and were seen conversing in a friendly manner. During the day a few senior adults were seen in the area carrying some groceries‚ pushing baby carriages. Many appeared to be in good health‚ except
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Shawn Wells‚ R.D. with Tim Skwiat‚ Pn1 2 8 “Healthy” Foods That Cause Flab If we were to ask you to define what it means to eat healthy or what constitutes a healthy diet‚ what thoughts‚ principles‚ and rules would come to mind? Is it a certain number of meals per day? Is it a specific number of grams of fat or carbohydrates? Is a low-fat or a low-carbohydrate diet better? Does it involve eliminating certain types of foods (e.g.‚ gluten‚ dairy‚ sugar)? Does it involve counting grams of sugar
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FAST-FOOD & ORGANISED CATERING IN HONG KONG: A MARKET ANALYSIS © Access Asia Limited‚ 2001 Fast-Food & Organised Catering in Hong Kong: A Market Analysis China Contact Publication date: Published by: UK Address: Telephone: Fax: China address: August‚ 2001 China Contact 19‚ Bramford Court‚ High Street‚ Southgate‚ London N14 6DH‚ UK +44-20-8350-7150 +44-20-8882-4986 Room 702-2‚ Huaizhong Building‚ 1162 Huaihai Middle Road‚ Shanghai 200031‚ PR China. +86-21 6472 7888 +86-21 6472 8206 chinacontact@accessasia
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the players in the market. These major brands are all spending a lot on promotional campaigns so as to stay at the top of the competition. The top ten names within the frozen pizza category are: Digiorno‚ Freschetta‚ Tony’s‚ Red Baron‚ Tombstone‚ Bagel Bites‚ Totino’s‚ California kitchen‚ Stouffer’s and Mystic Pizza. Despite its very rich history‚ good packaging approach and been the Chicago number one frozen pizza‚ Home Run Inn pizza has not fully succeeded in reaching out to its target audience
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Market segmentation is defined as the process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix (Schiffman‚ Bednall‚ Cowley‚ O’Cass‚ Watson and Kanuk‚ 2001). Different companies have different abilities that enable them to serve their target market better‚ which is why some companies choose to focus much of their attention to specific segments. Starbucks primarily chooses to focus
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customers being urban workers and suburban dwellers. “A loaf of bread in every arm” is the mission statement of Panera Bread. Panera Bread bakes more bread each day than any bakery-cafe in the country. Panera’s menu spans from muffins and bagels to soups and salads to a variety of sandwiches. Panera Bread prides itself on providing the highest quality of food that customer enjoy. Panera’s competitors include restaurants in the fast-casual restaurant market such as Applebee’s‚ Baja
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compete in the coffeehouse marketplace. When places like McDonalds started offering Coffee along with their breakfast menus‚ Dunkin Donuts was faced with the challenge of the morning meal market‚ they made an update and added to their donuts‚ with bagels and croissant-based breakfast sandwiches‚ and an oven toasted line including flatbread sandwiches and pizzas. They have also begun shifting their donut production from individual stores into centralized facilities that have the ability to serve up
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2008). That philosophy still holds true today and is the foundation that has enabled Dunkin’ Donuts to grow to be the largest coffee and baked goods chain in the world. Dunkin’ Donuts offers more than a dozen hot and iced coffee beverages‚ donuts‚ bagels‚ muffins‚ breakfast sandwiches‚ and other baked goods. Currently‚ Dunkin’ Donuts has more than 6‚700 shops in 29 countries worldwide. They sell more than 4 million donuts and 2.7 million cups of coffee daily (Dunkin’ Donuts‚ 2008). Dunkin’ Donuts
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As outlined on their company website‚ when they first opened‚ TIM HORTONS only sold coffee and donuts. Today‚ they sell everything from coffee‚ sandwiches‚ soups‚ chili‚ cookies‚ donuts‚ bagels etc. According to Shaw (2014) “Tim Hortons now has 4‚485 restaurants‚ including 3‚588 in Canada‚ 859 in the United States and 38 in the Gulf Cooperation Council‚ which it entered in 2011.” Relevance to the Industry STARBUCKS and TIM HORTONS are
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