Effects of Television Commercial Repetition‚ Receiver Knowledge‚ and Commercial Length: A Test of the Two-Factor Model Author(s): Arno J. Rethans‚ John L. Swasy‚ Lawrence J. Marks Reviewed work(s): Source: Journal of Marketing Research‚ Vol. 23‚ No. 1 (Feb.‚ 1986)‚ pp. 50-61 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/3151776 . Accessed: 31/01/2012 23:11 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at
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ENVIRONMENTAL SGIENGE Effective Examinations for from May/June 2011 The Caribbean Advanced Proficiency Examnation i GAPE@ Gontents RATIONALE .................. AIMS SKILLS AND ABILITIES TO BE ASSESSED PRE-REQUTSTTES THE SYLLABUS................ OF STRUCTURE OF THE SYLLABUS UNIT 1: ECOLOGY. HUMAN POPULATION AND NATURAL RESOURCES ‚‚..............2 ........4 MODULE 1: FUNDAMENTAL ECOLOGICAL PRINCIPLES.... .......s MODULE 2: HUMAN POPULATION AND THE ENVIRONMENT..................
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1. Monetary and fiscal policy and its impact on business decision making 2. Open economy macroeconomics-Mundell –Fleming Model and its application FISCAL AND MONETARY POLICY IN INDIA AND ITS IMPACT ON Business Decision Making. What is monetary policy? Monetary policy is the management of money supply and interest by central banks to influence prices and employment. Monetary policy works through expansion or contraction of investment consumption expenditure. Monetary
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Postmodern literature The term Postmodern literature is used to describe certain tendencies in post-World War II literature. It is both a continuation of the experimentation championed by writers of the modernist period (relying heavily‚ for example‚ on fragmentation‚ paradox‚ questionable narrators‚ etc.) and a reaction against Enlightenment ideas implicit in Modernist literature. Postmodern literature‚ like postmodernism as a whole‚ is difficult to define and there is little agreement on the
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In the late 1950s in Post-War Britain‚ life for the average teenager was somewhat bleak. The rationed mind-set of the WWII generation was still a part of the social consciousness by the mid 50s‚ and the economy was slow to bounce back from the ravages of the war. Unlike America at the time‚ few people in Britain had the freedom for social pursuits or the lifestyle of leisure‚(a phenomenon enjoyed mainly in the United States)‚ and‚ especially if you were "working-class"‚ your choices were much narrower
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Christian History in Cross-Cultural Perspective A great deal of Donald A. McGavran’s insight can be traced to the unique advantage he had of growing up in India as a third generation missionary. by Ralph D. Winter T here before McGavran’s eyes were not only the expectable ethnic and linguistic divisions of the sub-continent (in which every given geographical area has its own area culture)—what is called horizontal segmentation. He early encountered the vertical segmentation of the world’s
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1. Background. Decentralization is a tool to achieve one purpose of the state‚ especially in order to provide better public services and creating public decision-making process more democratic. Decentralization can be realized with the devolution of authority to the levels of government under it. Indonesia’s fiscal decentralization policy initiated in early 2001 has provided a variety of both national and regional implications. At the regional level‚ this policy is an effort to empower local
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UNION BUDGET ANALYSIS . State of the economy before Budget 2014-15 1. Inflation: India’s economy has witnessed low growth and high inflation scenario for 7 out of preceding quarters to March 2014. Non-food and fuel consumer price inflation has remained over 8% for the past two years‚ according to RBI’s assessment. The RBI wants the government to rein
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Group No: 5382 NANYANG TECHNOLOGICAL UNIVERSITY NANYANG BUSINESS SCHOOL AB329 APPLIED RESEARCH PROJECT Corporate Governance and Firm Performance: A Study of Family and Non-family Controlled Firms in Singapore U1010347C U1010546K U1010424G Chua Ang Hong Ho Chuan Lui Tee Chin Siang Bryan Supervisor: Associate Professor Ho Kim Wai Applied Research Project submitted to the Nanyang Business School‚ Nanyang Technological University in partial fulfillment for the double degree
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Bibliography Being changed in the sharing: The power of story and restorative justice A Bibliography for those concerned with justice For many years‚ people have requested a list of resources for those concerned with justice‚ penal abolition and prisons. This bibliography is a culmination of years of experience in the field‚ yet is not exhaustive. Over the past several years‚ the field of restorative justice has grown‚ and many more resources are available than those noted here. That
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