PRODUCT MIX A product mix is the set of all products and items that a particular seller offers for sale to buyers. Product mix has a certain width‚ length‚ depth‚ and consistency. Width: No. of different product lines e.g. P& G carries width of five lines- Detergents‚ Bath soaps‚ Toothpaste‚ Disposable Diapers‚ Paper Tissues. Length: Total no. of items in its product mix. Depth: No. of variants of each product in the line. Consistency: refers to how closely related the various product
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A. Identify internal control principles 1.The first internal control principal is an applied establishment of responsibility. Only one designated person is authorized to handle the tickets. One roll is designated per shift and the manager locks the roll in the cash register. Also designating only one person like a cashier to handle cash and different individuals should be assigned the duties of receiving cash‚ recording cash‚ and custody of cash. 2.The next principal is the segregation of duties
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Socket | Product Line Product line refers to a group of products that are closely related because they function in a similar manner‚ are sold to the same customer groups‚ are marketed through the same types of outlets‚ or fall within given price ranges. ACI Limited Produces 5 lines of products. 1. Product Line of Household Insecticides: Household Insecticides contains 3 types of products. 2. Product line of Antiseptic & Personal care: Antiseptic & Personal care product
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players in the Indian pharmaceutical and consumer products business. It has employee strength of over 1‚800. It started business in India in 1947 in Bombay with Johnson’s Baby Powder‚ and‚ over time‚ introduced other products like toothbrushes‚ Johnson’s Baby Cream and Prickly Heat Powder. Briefing about this world class company‚ we can have a glimpse on the following points:• • • • • • Global Manufacturer of Pharmaceuticals‚ Consumer Products and Medical Devices. Listed in Fortune 500 Companies
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(1) a relatively large number of sellers‚ (2) differentiated products (promoted by advertising)‚ and (3) easy entry and exit from industry (McConnell p.445). Fast food companies fit into monopolistic competition because consumers perceive that there are non-price differences among the competitors’ products‚ there are many producers and customers in a given market‚ and the producers have a degree of control over the price of the products (Wikipedia). Fast food companies have the ability to set there
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CASE ANALYSIS I ELEKTRA PRODUCTS‚ INC. CASE PROBLEM The declining market share of Elektra products in the market. OBJECTIVE The objective of the case is the effective and efficient implementation of the empowerment campaign of the company to arrest the management’s problem on product sales ‚ and low morale of employees Determine what went wrong in the empowerment campaign and what strategies should managers employ if in a similar situation. ANALYSIS 1.Barbara Russell had a hard
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ASC172 PRINCIPLE OF RISK MANAGEMENT AND INSURANCE Takaful Products Prepared by: Fatin Syazana Binti Izuddin Noraisyah Amirah Binti Mohd Shafie Nur’Aqila Binti Mohamad Zabri 2012271324 Prepared for: CONTENTS NO. | TOPIC | PAGE | 1. | Introduction | 1 – 2 | 2. | Takaful product : Takaful Malaysia | 3 – 6 | 3. | Takaful Hero | 7 – 11 | 4. | Takaful Ikhlas | 12 – 15 | 5. | Conclusion | 16 | INTRODUCTION
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The core product The product Samowar intends to provide is basically the Russian food. The food will be freshly made to order with guaranteed authenticity. Customer’s needs will be more than satisfied as they will come to Samowar seeking a meal for their hunger. It will certainly meet their natural need for food whilst going above and beyond for taste. To ensure the taste is up to standards‚ Taikow will be working in the kitchen himself along with a very experience team of hand-picked kitchen staff
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g5349179 Reflective Essay on Product Strategy Product is one of the four key elements in Marketing Mix or 4Ps (product‚ place‚ price‚ promotion); it plays such a significant aspect for those companies who give their focus on the product which is where their strengths are‚ and this action has been called Product Orientation Method. It means the business approach that all company activities will put their attention to improve‚ re-design and refine its product quality by assuming that the customers
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Elektra Product Inc. I. Case problem Elektra Product Inc facing a crisis in the company since their market share was declining among the competition‚ limited idea to create a new innovative products‚ lack of communication between the department and all of sudden most of the workers feel uncertain about their future in the company. Lack of leadership and management causing many problems inside the company and reflected to the company profit in the last few years. At the moment
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