Analysis of the Airline Industry Marketing Management Fall II December 8‚ 2003 Table of Contents Environment . .. 3 Demand . .. 6 Competition .. .. 7 Product .. .. 9 Pricing . 11 Placement/Distribution .. . 14 Promotion 16 Conclusions . 17 References
Premium Airline Delta Air Lines Northwest Airlines
Airlines PEST Analysis: The Indian Airline Industry A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political‚ Economic‚ Social‚ and Technological factors of the external macro-environment. Such external factors usually are beyond the firm’s control and sometimes present themselves as threats. For this reason‚ some say that "pest" is an appropriate term for these factors. Let us look at the PEST analysis of the Indian aviation
Premium Airline British Airways Low-cost carrier
Vygotsky’s Socio-Cultural Theory The key theme of Vygotsky’s theory is that social interaction plays a very important role in cognitive Development He believed that individual development could not be understood without looking into the social and cultural context within which development happens. Because of his experience when he was a young boy‚ together with his interest in literature and his work as a teacher‚ led him to recognize social interaction and language as two central factors
Premium Learning Knowledge Skill
MACRO PERSPECTIVE ( AIRLINE INDUSTRY) Economical can be one of the major factors for the airline industry. Due to the rate of war and terrorist event‚ the growth rate of economy dramatic slowdown‚ capacity demand‚ which gains the low yield to the airline industry. Moreover‚ oil prices increase also affect their profits. The social sector‚ which are strongly from employment perspective and safety. The technology in airline industry is fast moving‚ however it’s very costly. Alliance gives the
Premium Airline Low-cost carrier Southwest Airlines
Socio-Cultural Analysis Myanmar’s socio-cultural landscape has had an influence and impact on policy making. A wide range of religious and traditional elements motivated aspects of earlier economic policies. Myanmar’s traditional culture also holds great potential for economic development by creating favourable conditions for investment in human capital. Myanmar has higher literacy rates than other countries with comparable levels of economic development. The country is also known for high levels
Premium Investment Investment Economics
BOX 175‚ PORT OF SPAIN Research Paper on Socio-Cultural Variables and Drugs An Assignment Presented in Partial Fulfilment of the Requirements for the Course PSYC460: PSYCHOLOGY OF ABNORMAL BEHAVIOUR INSTRUCTOR: Mr Clyde Best By Khadyne Klassie Andrews 2 December 2010 Approval………………. TABLE OF CONTENTS Question: What socio-cultural variables continue to effect drug use today? How has this changed from some previous socio-cultural variable that have influenced drug use in the
Premium Recreational drug use Illegal drug trade Drug
THE COMPETITIVE ENVIRONMENT OF VIRGIN ATLANTIC AIRWAYS Introduction The Virgin Atlantic Airways is a UK-based private international airline that started operation in 1982. Flying up to 20 destinations in North America‚ Asia and Africa‚ it is 51% owned by Virgin Group and 49% owned by Singapore Airlines (Wikipedia). It competes with other local and international airlines including British Airways‚ the biggest and leading in UK. In 2005‚ it posted $2.5B in sales and $40M net income
Premium Virgin Atlantic Airways British Airways Airline
INTRODUCTION An airline is an organization providing aviation services to passengers and/or cargo. It owns or leases airlines with which to supply these services and may form partnerships or alliances with other airlines for reasons of mutual benefit The scale and scope of airline companies ranges from those with a single airplane carrying mail or cargo‚ through full-service international airlines operating many hundreds of airplanes in various types. Airline services can be categorized as being
Premium Airline Avianca Qantas
Airline Industry Overview History The airline business has been in existence for over 75 years. There have been many upward and downward swings in the overall airline business economy. History has recorded that while 140 airlines have declared Chapter 11; only two have emerged. Today‚ the U.S. airline industry is facing an unprecedented financial crisis and the outlook is bleak. Only one major carrier that has shown a profit over the past four years and‚ in the same timeframe‚ the other major
Premium Airline Low-cost carrier Southwest Airlines
GLOBALIZATION: A SOCIO-CULTURAL PERSPECTIVE INTRODUCTION Globalization is the process which has enabled countries all over the world to come together and trade freely with one another. The countries lower down their trade barriers and the world becomes a global village. It has led to increased interdependence and interconnectivity between the countries. The countries are connected economically and technologically with one another and this provides many opportunities to the less developed countries
Premium India Globalization Culture