2.0 Background to the organization Firefly is the wholly-owned subsidiary by the Malaysia Airline System Berhad (MAS). Firefly is launched on April 3rd 2007 as well as it is the Malaysia’s first community airline that operated under FlyFirefly Sdn Bhd. the Malaysia’s first community airline also known as a new Malaysian no-frills airline. The name of Firefly is come from the characteristics of agility‚ brilliance‚ charm‚ and fun. Firefly offers a full service point-to-point carrier. The
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INTRODUCTION: Aviation industry plays a key role in economic development‚ growth of tourism and social development. The Indian Aviation industry has witnessed a turbulent phase over the last few years. In the recent years‚ the industry saw the emergence of the low cost carriers and liberalisation of government norms which impacted the global aviation industry. More recently‚ the global economic downturn of 2008 dealt a severe blow to the aviation industry the world over. The article gives a brief
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the key condition for executing a suitable customer relationship management system. Some of the Sociocultural forces from the countries where they were planning to enter that Mc Donald’s took into consideration Cultural Population changes Educational Levels Norms and Values Cultural: McDonald’s international restaurants satisfy local tastes and customs by offering unique products‚ services and other items to the menu. Customers in Norway can order McLaks – a fresh grilled salmon sandwich with
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Industry Analysis of the Airline Industry An Industry in which I have a potential future interest for an entrepreneurial venture is the ever changing airline industry. Although facing tough numbers after the 9/11 attacks‚ I have always held an interest for this industry. There are several basic economic characteristics for this industry. There are many opportunities‚ there are also many threats. The airline industry was heavily regulated by the Civil Aeronautics Board (CAB) for close to
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destroying impact of mass tourism because of littering‚ over visitation of natural sights etc. Due to this many tourism dedicate their CSR programmes mainly to this issue as it is the best known. However‚ tourism also has another impact‚ namely the socio-cultural. This means that social structures‚ the culture and traditions can be influenced‚ changed or even completely substituted due to tourism. This can be mainly noticed by the local communities themselves and is less obvious for the tourists. Nevertheless
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TOU2002 – Tourism Impacts and Sustainability Topic: Socio-Cultural impacts of tourism Tourism considered as global phenomenon which is carried out by persons itself. This naturally results in meeting of different culture‚ economy‚ progress‚ status‚ etc. round the globe. Human being considered as social animal cause’s significant social culture impact by tourism. According to Teo (1994) impacts are defined as “change in value system‚ moral‚ conduct‚ individual behaviour‚ relationship
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(Central Department of Tourism & Summer Resorts 2006). Tourism is an important industry that depends on culture and science. According to the Miriam’s Webster’s dictionary environment is defined as: the aggregate of social and cultural conditions that influence the life of an individual or community. Tourism and the environment have a very complex and interdependent relationship. Tourism is one of the largest industries in today’s world economy and is a great source of foreign exchange for many developing
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The Cultural Environment According to Edward T. Hall definition between Low-context and High-context‚ German can be classified as Low-context cultures. Communication is direct and explicit‚ and meaning is straightforward. For example‚ evaluation for our products may be very directly by the customers. Furthermore‚ it is more emphasis on contracts and clause in the country which represent Low-context such as German. We’re using the licensing to selling bubble tea in Germany. The reason why we adopt
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of alliances has also occurred in the Airline industry; this report discussed how these alliances gain economies of scales and synergies. The deregulation of the airline industry has open doors to more competition sand to further agreements such as the “open skies”‚ these agreements allows airlines to serve consumers more efficiently by offering extensive domestic‚ continental and intercontinental service networks. Through the formation of alliances‚ airlines have created economies of scale through
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The U.S. Airline Industry The U.S. airline industry provides a unique service to its customers. It transports people and goods with efficiency and convenience which is not achieved by any other service. The purpose of this article is to collect data on the U.S. airline industry and analyze the state of the industry today. Data came from sources such as the Federal Aviation Administration‚ scholarly articles‚ and websites such as dallas.culturemap.com and airwise.com. Tools used to analyze the data
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