Social Media Marketing

Module Title – Social Networking and Enterprise

Module Code - 6BUS1062

Academic Year - 2012/13

Semester - A

Contents:

Social networking is a rapidly growing phenomenon with hundreds of millions of users around the world making it one of the most influential media in the web technology today. Hundreds of companies globally use social networking to gain credibility, foster employee relationships, build a forum for communication with customers, and in most cases, boost sales. Businesses receive inquiries directly from consumers and other businesses without advertising, which results in lower costs and higher conversion rates. Therefore, this module explores insights of the social networking sites and opportunities they present for organisations.

2a) Module aims To explore and understand trends of the online networking collaboration tools and their impact in strategic development of an organisation.

2b) Module Learning Outcomes

Successful students will typically have a knowledge and understanding of:

* The trends on networked computing platforms including social networking and online collaboration tools * The impact of the social networking for different business processes in an enterprise * The use of the social networking opportunities for the future business growth and development * Critically evaluate and identify effective social networking sites to improve business performance * Work individually and in groups to develop strategies for business improvements using online social networking * Recommend the most effective social networking to use for improving performance of different departments in an organisation

3. Format of delivery One-hour lecture and one-hour tutorial each week

4. The learning outcomes will be achieved by combinations of: attendance of lectures, seminars, group discussions, role-play, interactive media, online collaboration tools, specified further reading and also by