E-Commerce Model: Social Networking Sites
| E-Commerce | Social Networking Sites | | | |
This report will deal with the phenomenon of social networking sites and their position(s) in the current and future economic model. |
Table of Contents | Section 1: Revenue Models, SWOT Analysis and Future Prospects | Pg. 2 | Section 1.1: Revenue Models | Pg. 2 | Section 1.2: SWOT Analysis | Pg. 4 | Section 1.3: Prospects in the future for Facebook | Pg. 5 | Section 2: Possible New Uses of an Existing Social Network | Pg. 6 | Section 2.1: eGovernment | Pg. 6 | Section 2.2: eEducation | Pg. 7 | Section 3: : Customer Centric Designs of eCommerce Websites | Pg. 8 | References | Pg. 10 |
Section 1: Revenue Models, SWOT Analysis and Prospects of Popular Social Networking Sites
This section will examine 4 social networking sites (Facebook, MySpace, Twitter and Google+) from an economic perspective. This section will be divided into three sub-sections: 1) The first sub-section will inspect the revenue models employed by each of these sites. 2) The second sub-section will look at the SWOT analysis of two of these sites and attempt to identify the various strengths and weaknesses of these sites. 3) The final sub-section will focus on one of these sites and look at its future prospects.
Section 1.1: Revenue Models
Facebook
With 750 million active users (USA Today 2011), Facebook is undoubtedly the current market leader in the field of social networking sites. Established by former Harvard student Mark Zuckerberg in February 2004 as The Facebook, the site changed its name to Facebook in August 2005 and soon established itself as a major player in a field that was being led by Orkut and MySpace (Mashable, n.d), attracting users with its exclusivity and clean-interface.
Facebook’s most important method of earning revenue is through advertising. A major chunk of its revenue is
This report will deal with the phenomenon of social networking sites and their position(s) in the current and future economic model. |
Table of Contents | Section 1: Revenue Models, SWOT Analysis and Future Prospects | Pg. 2 | Section 1.1: Revenue Models | Pg. 2 | Section 1.2: SWOT Analysis | Pg. 4 | Section 1.3: Prospects in the future for Facebook | Pg. 5 | Section 2: Possible New Uses of an Existing Social Network | Pg. 6 | Section 2.1: eGovernment | Pg. 6 | Section 2.2: eEducation | Pg. 7 | Section 3: : Customer Centric Designs of eCommerce Websites | Pg. 8 | References | Pg. 10 |
Section 1: Revenue Models, SWOT Analysis and Prospects of Popular Social Networking Sites
This section will examine 4 social networking sites (Facebook, MySpace, Twitter and Google+) from an economic perspective. This section will be divided into three sub-sections: 1) The first sub-section will inspect the revenue models employed by each of these sites. 2) The second sub-section will look at the SWOT analysis of two of these sites and attempt to identify the various strengths and weaknesses of these sites. 3) The final sub-section will focus on one of these sites and look at its future prospects.
Section 1.1: Revenue Models
With 750 million active users (USA Today 2011), Facebook is undoubtedly the current market leader in the field of social networking sites. Established by former Harvard student Mark Zuckerberg in February 2004 as The Facebook, the site changed its name to Facebook in August 2005 and soon established itself as a major player in a field that was being led by Orkut and MySpace (Mashable, n.d), attracting users with its exclusivity and clean-interface.
Facebook’s most important method of earning revenue is through advertising. A major chunk of its revenue is
References: * Zee (2010). Twitter vs Myspace. 27 Jan 2010. The Next Web [online]. [Accessed 26 Aug 2011]. Available from: <http://thenextweb.com/socialmedia/2010/01/27/twitter-myspace-facebook-chart/>. * Sheils, M (2011). Twitter co-founder Jack Dorsey rejoins company. 28 March 2011. BBC News [online]. [Accessed 26 Aug 2011]. Available from: <http://www.bbc.co.uk/news/business-12889048>. * Miller, C.C (2010). Twitter Unveils Plans to Draw Money From Ads. 28 March 2011. NY Times [online]. [Accessed 25 Aug 2010]. Available from: <www.nytimes.com/2010/04/13/technology/internet/13twitter.html>. * Shiels, M (2011). Facebook adds Skype video chat feature. 6 July 2011. BBC News [online]. [Accessed 26 Aug 2011]. Available from: <http://www.bbc.co.uk/news/technology-14054860>. * Sheils, M (2009). Twitter hype punctured by study. 9 June 2009. BBC News [online]. [Accessed 26 Aug 2011]. Available from: <http://news.bbc.co.uk/2/hi/8089508.stm>. * Pearce, A (2011). MySpace loses millions of users in a few weeks . 25 March 2011. BBC News [online]. [Accessed 26 Aug 2011]. Available from: <http://www.bbc.co.uk/newsbeat/12862139>. * Amery, D (2010). Details of 100m Facebook users collected and published. 29 July 2010. BBC News [online]. [Accessed 26 Aug 2011]. Available from: <http://www.bbc.co.uk/news/technology-10796584>.