LEARNING OBJECTIVES The present module aims at:
To understand the organization behavior and management functions To know the role of managers To know the reasons for studying of organization behavior To analyze organization behavior from the perspective of learning of an organization. To know and understand the basic approaches in organization behavior
“Investing in People is the most important aspect of any modern business.” —Management Today, October 2004
“Sometimes in business it seems as if people are your greatest liability and that all your problems are people problems. It’s at times like this that it’s worth reminding yourself that people are the cornerstone of everything we do.” —Guy Browning, Guardian newspaper columnist
“Management is a function, a discipline, a task to be done, and managers practice this discipline, carry out the functions and discharge these tasks”. —Peter Drucker
“Management is the process by which a cooperative group directs actions towards common goals”. —Joseph Massie “Management is a social and technical process that utilizes resources, inﬂuences human action and facilitates charges in order to accomplish and organization’s goals”. —Theo Haimann and William Scott
“Management is the coordination of all resources through the processes of planning, organizing , directing and controlling in order to attain stated goals”.
“Management is the process by which managers create, direct , maintain and operate purposive organizations through systematic, coordinated and cooperative human effort”. —Dalton McFarland
“Organization behavior is the study and application of knowledge of how people act or behave within an organization”. —Keith Davis and Newstrom
“Organization behavior is a ﬁeld of study that investigates the impact that individuals, groups, and structure have on behavior within organizations for the purpose of applying such knowledge towards improving an organization’s effectiveness”. —Stephen P.Robbins
“People tend to be very effective at managing relationships when they can understand and control their own emotions and can empathize with the feelings of others”. —Daniel Goleman
CASE 1.1: About TCS
Tata Consultancy Services (TCS) is one of the world’s leading information technology companies. Through its Global Network Delivery Model™, Innovation Network, and Solution Accelerators, TCS focuses on helping global organizations address their business challenges effectively. TCS continues to invest in new technologies, processes, and people which can help its customers succeed. From generating novel concepts through TCS Innovation Labs and academic alliances, to drawing on the expertise of key partners, it keeps clients operating at the very edge of technological possibility. Whether TCS is envisioning a business advantage, engineering an IT solution, or executing an outsourcing strategy, it helps its customers experience certainty in their every day business. TCS reported 2006-07 global revenues of USD 4.3 billion. People, processes, solution delivery capabilities and infrastructure are critical for a company to succeed in this competitive marketplace. TCS’ key business assets – people, industry and service practices, centers of excellence, network delivery model, alliances and quality frameworks, collaborate to create innovative solutions that bring certainty in a customer’s business. TCS’ global workforce has been at the core of its innovation and works with customers to deliver real business results. TCS is committed to creating an environment that enables it to attract, develop and retain talent. TCS’ people-focussed way of doing business has won it many recognitions such as the ‘Investor in People’ recognition for setting standards of good working practices in the UK, TCS Hungary being among the top 20 in the ‘Large Company...
References: 3. 4. 5. 6. 7. 8.
9. 10. 11. 12. 13.
Gregory Moorhead and Ricky W.Grifﬁn, Organisational Behavior, Fifth Edition, A.I.T.B.S. Publishers, India, 1992. McGregor, D., The Human Side of Enterprise, McGraw Hill Book Company, New York, 1906. Likert, R., New Patterns of Management, McGraw Hill Book Company, New York, 1961. Reddin, W. J., Managerial Effectiveness, McGraw Hill Book Company, New York, 1970. Fred Luthana, Organisational Behaviour, McGraw Hill Inc, New York, 1995.
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