Unit 2 Individual Project 1
Foluke’ O. Williams
American Intercontinental University
Instructor C. Xecominos
Project Type: MKTG340 Unit 2 Individual Project
Unit 2 Individual Project 2
In today’s media society journalist and marketing public relations professionals are very comparable in many ways. Both jobs involve writing and collecting information so it can be edited for mass media play. These two also has its differences one relies on facts while the other collect and edit data.
Unit 2 Individual Project 3
In this research explaining journal ethics and marketing public relations it is safe to say that both jobs have similar goals, replacing one with the other would be nearly impossible. These two career choices do work together in the business world. Part 1: Explain how journalistic ethics affects marketing public relations professionals. Public relations professionals develop interconnections with journalists to obtain objectives. They study who might write about the client’s interests. As journalist go out and navigate themselves to job postings or working sites, they also receive story pitches. For example, a journalist is more likely to pay attention to a press release that’s timely, from a known source and targeted to the journalists need. Publicity efforts also include email, messaging, telephone calls, visits and meals. The ideal setting and master plans for error correction and thus sketches of sequence of events for everyday editorial assignments that is fulfill and sets the responsibility of cultivating practices as a quality indicator (Gertler, 2013). Part 1: Explain why building relationships with journalists is beneficial to marketers. Journalist help write hard news and featured stories with evidence that might be helpful to marketers. Marketers need facts about articles or magazines to get a clear perception of what it is or need to be advertised. Today in the social media many ads that people read and videos that have been edited to view or pictures that have been produce and posted so viewers can see. For example, Walmart strikers in the Black Friday and disgruntled workers getting paid minimum wage and from the article its clear to say that this is factual hard core information. Stories are genuine and each line bring a sense of desire to make the reader as he or she are standing right
Unit 2 Individual Project 4
next to the person witnessing the story. Journalistic quality will be seen in the products base on the mean of the production which is writing, editing and checking facts. Part 1: How does ethical behavior guide these relationships? Most journalist and public relation professionals will become very dependable towards bringing the image and storyline together. Pictures and media kits, video and audio would be commendable issues for both specialist. Journalist would be more justifiable in their work making sure plans for upcoming events are met. Public relation professionals are intended to influence public opinions and are formulated to promote and protect any individual or organization’s image and products.
The local governments political agreements among Americans who prefer the advantage of larger governments has had the results of elected officials encouraging to restrict governments yet preserve the programs that provides benefits (Pfifnner, 1999). Speculation strengthen by the organization department and many elected officials, that firms are deep rooted and more productive than administration and that capital is allocated in the private division. Business #1 Target Audience
During the 1970’s and 90’s federal governments along with elected officials realize the American people wanted to increase benefits. State governments continue to remunerate elected officials, but since the American people were able to win votes towards job benefits smaller ...
References: Gertler, M. (2013). Meaninggenerating propositions of reality by media. Journal of Information,
Communication & Ethics in Society, 11(1), 418.
Pfiffner, J. P. (1999). The public service ethic in the new public personnel systems. Public
Khodarahmi, E. (2009). Media relations. Disaster Prevention and Management, 18(5), 535540.
Ernest, S. M. (2010). Entrepreneurship education: A review of its objectives, teaching methods,
and impact indicators.Education & Training, 52(1), 2047.
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