Consumer Behaviour Towards Buying Magazines

MAGAZINE INTRODUCTION In the present study we analysed the way the respondents come to know the magazines at very first.

TABLE-9

MAGAZINE INTRODUCTION

|Magazine Introduction |No of respondents |Percentage |
|Family |14 |21 |
|Friends |16 |24 |
|Advertisements |31 |46 |
|Others |7 |10 |
|Total |68 |100 |

Source: Primary data

Table-9 revels that 46 percent of the respondents got the knowledge of magazine from the advertisements. 24 percent of the respondents come to know about magazines from their friends.21 percent of the respondents through their family they got the knowledge of magazine and 10 percent of the respondents known from other ways

READING EXPERIENCE:

The reading experience of respondents is analysed is the present study.

TABLE-10

Reading Experience

|Reading Experience |No of respondents |Percentage |
|Below 5years |16 |24 |
|5-10years |7 |10