E Commerce

Topics: Marketing, Electronic commerce, Business Pages: 2 (261 words) Published: March 30, 2011
First of all, Godiva.com wants to increase their sales, by using an online sales which at first they starts the click and mortar e-business

Click-and-mortar organizations conduct e-commerce activities, but do their primary business in the physical

1- Identify the B2B and B2C transactions


Refers to one business selling to another business via the Web Or
Business-To-Business, a transaction that occurs between two companies, As opposed to a transaction involving a consumer, the term may also describe a company that provides goods or services for another company. B2C-

Business conducted between companies and individual consumers, rather than between two companies Businesses selling to the general public typically through catalogs utilizing shopping cart software Godiva their idea is to sell for both to individuals and to businesses through the web (online)

2- Why did Godiva decide to sell online?
Godiva Company decides to sell online by using E-business to increase their sales and they were looking for an avenue to increase their sales

3- List the EC drivers in this case.

In 1994 the major drivers for increased sales were user groups, targeting these users with the Web site was the key to increasing sales

4- Visit Godiva.com. How user-friendly is the site?

The site appears to be very user-friendly, providing an easy shopping experience coupled with a large amount of information

5- Describe B2B2C at Godiva?

The company sells to companies that will then resell to individuals. The site makes this easier by facilitating some of the logistics.
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