Why Is Australian Opal Jewelry Important
PRELIMINARY PRODUCT SCREENING REPORT:
OPAL JEWELRY
16/08/2012
Assignment one.
EXECUTIVE SUMMARY:
Gems and jewelry play a significant role in Australian customs and traditions, making this sector integral to the economy and one of the fastest growing industries in the country. Precious opal ranks with diamond, as one of the most valuable of gemstones. Opal jewelry can have a big variation on their values, opals materials to make those jewelries can start at AUD$1.00 per carat and go to AUD$20,000.00 per carat.
Apart from Australia and Slovakia the only other countries with a significant production of opal jewelry have been Mexico and Brazil.
Australian opal jewelry can be a sound long-term investment, with value appreciation climbing …show more content…
Australian fields are slowly running down, so the values on quality gems will regularly increase year by year. For the overseas investor, it is easier to buy at the source of supply and save money.
“COOBER Pedy's colourful opal mining industry is falling victim to the state's mining boom”. [ABSTRACT FROM PUBLISHER], viewed in 10 august 2012, <http://web.ebscohost.com/ehost/detail?vid=3&hid=125&sid=bd0f4262-c765-4e52-b405-3b86c70d60ac%40sessionmgr112&bdata=JkF1dGhUeXBlPWNvb2tpZSxpcCx1cmwsY3BpZCZjdXN0aWQ9czEyNDE5NzEmc2l0ZT1laG9zdC1saXZl#db=anh&AN=201206091017391615>
PROMOTION:
Nationally, this company uses newspaper, magazines and sales to promote their sales. But also, a way that they use to promote is from Internet. Their website is a good way to promote their products and their store, but to promote their websites, coupons are also showed in on-line magazines, giving the costumers discounts of this product, and giving the costumers an opportunity to have a look on their websites:
source: …show more content…
A single opal field is explored and developed by several hundred individual miners, making the jewelry market develop, and have a huge quantity of competitors. Historically, the continued development of the industry has relied upon chance discovery.
Other than putting more funds into marketing Australian opal jewelry, I believe that display stores around the world, representing Australian opal jewelry as a product rather than individual jewelry businesses would be a start in the global promotion of Australian opal jewelry. With this promotion nice quality of jewelry as artistic designed pieces, could make the market reach the status it deserves.
This industry is young, and Australia has much to do in order to promote the jewelry industry to its biggest potential. Yet, with industry perseverance, opal jewelry will be soon recognized by the world, for the art it is.
Opal jewelry is a great gift, or souvenir that represents Australia, making this industry have a large number of types of
OPAL JEWELRY
16/08/2012
Assignment one.
EXECUTIVE SUMMARY:
Gems and jewelry play a significant role in Australian customs and traditions, making this sector integral to the economy and one of the fastest growing industries in the country. Precious opal ranks with diamond, as one of the most valuable of gemstones. Opal jewelry can have a big variation on their values, opals materials to make those jewelries can start at AUD$1.00 per carat and go to AUD$20,000.00 per carat.
Apart from Australia and Slovakia the only other countries with a significant production of opal jewelry have been Mexico and Brazil.
Australian opal jewelry can be a sound long-term investment, with value appreciation climbing …show more content…
Australian fields are slowly running down, so the values on quality gems will regularly increase year by year. For the overseas investor, it is easier to buy at the source of supply and save money.
“COOBER Pedy's colourful opal mining industry is falling victim to the state's mining boom”. [ABSTRACT FROM PUBLISHER], viewed in 10 august 2012, <http://web.ebscohost.com/ehost/detail?vid=3&hid=125&sid=bd0f4262-c765-4e52-b405-3b86c70d60ac%40sessionmgr112&bdata=JkF1dGhUeXBlPWNvb2tpZSxpcCx1cmwsY3BpZCZjdXN0aWQ9czEyNDE5NzEmc2l0ZT1laG9zdC1saXZl#db=anh&AN=201206091017391615>
PROMOTION:
Nationally, this company uses newspaper, magazines and sales to promote their sales. But also, a way that they use to promote is from Internet. Their website is a good way to promote their products and their store, but to promote their websites, coupons are also showed in on-line magazines, giving the costumers discounts of this product, and giving the costumers an opportunity to have a look on their websites:
source: …show more content…
A single opal field is explored and developed by several hundred individual miners, making the jewelry market develop, and have a huge quantity of competitors. Historically, the continued development of the industry has relied upon chance discovery.
Other than putting more funds into marketing Australian opal jewelry, I believe that display stores around the world, representing Australian opal jewelry as a product rather than individual jewelry businesses would be a start in the global promotion of Australian opal jewelry. With this promotion nice quality of jewelry as artistic designed pieces, could make the market reach the status it deserves.
This industry is young, and Australia has much to do in order to promote the jewelry industry to its biggest potential. Yet, with industry perseverance, opal jewelry will be soon recognized by the world, for the art it is.
Opal jewelry is a great gift, or souvenir that represents Australia, making this industry have a large number of types of