QRT2 Task 2
QRT 2 - Task 2
Date
In the times that we live in, and the times we are heading towards, e-commerce is an ever growing and ever important way to help a company reach its potential. Making items available online provides an incredibly convenient way for customers to browse a store’s inventory from anywhere in the world. Not only for current customers, but even more importantly, for people who may not have the ability to visit a physical store. The reasons can be plentiful that would prevent someone from visiting the physical store. It could be because of geographical limitations, current weather conditions, and on and on with the infinite amount of reasons.
Combining a solid e-commerce solution with a strong online presence can take a business to heights not imagined before. The online presence allows stores to reach out to potential customers and market their products to those who may otherwise be unaware of a stores existence. Throughout the rest of this paper we will look at a small company located in Lakeland, Florida.
In the heart of downtown Lakeland is John’s Book Store. John’s has been owned and operated by John Smith for the past 3 years. In speaking with John, it’s clear that he maintains a high volume of local book lovers that frequent his shop. While John is comfortable with his shop and its current trajectory, he is interested in expanding his exposure, and has welcomed the idea of e-commerce. John views this as a great opportunity to acquire new customers that he would otherwise not be able to reach out to. John currently has a very basic website that will need to be revamped to meet the demands of an online marketplace.
Proposal
We are proposing to facilitate this website expansion. We will, with John’s approval, transform his current brick and mortar location, into a viable online marketplace for book buyers. There are multiple factors that we will be facing. We will need to develop
Date
In the times that we live in, and the times we are heading towards, e-commerce is an ever growing and ever important way to help a company reach its potential. Making items available online provides an incredibly convenient way for customers to browse a store’s inventory from anywhere in the world. Not only for current customers, but even more importantly, for people who may not have the ability to visit a physical store. The reasons can be plentiful that would prevent someone from visiting the physical store. It could be because of geographical limitations, current weather conditions, and on and on with the infinite amount of reasons.
Combining a solid e-commerce solution with a strong online presence can take a business to heights not imagined before. The online presence allows stores to reach out to potential customers and market their products to those who may otherwise be unaware of a stores existence. Throughout the rest of this paper we will look at a small company located in Lakeland, Florida.
In the heart of downtown Lakeland is John’s Book Store. John’s has been owned and operated by John Smith for the past 3 years. In speaking with John, it’s clear that he maintains a high volume of local book lovers that frequent his shop. While John is comfortable with his shop and its current trajectory, he is interested in expanding his exposure, and has welcomed the idea of e-commerce. John views this as a great opportunity to acquire new customers that he would otherwise not be able to reach out to. John currently has a very basic website that will need to be revamped to meet the demands of an online marketplace.
Proposal
We are proposing to facilitate this website expansion. We will, with John’s approval, transform his current brick and mortar location, into a viable online marketplace for book buyers. There are multiple factors that we will be facing. We will need to develop