Demo Lecture on Research Methodology

Topics: Research, Scientific method, Science Pages: 7 (1511 words) Published: March 1, 2014
BUS 405
Research Methodology

LECTURE 01 - 04

Course Instructor
Lecturer, Department of Management
School of Business, Campus 02
Bangladesh University of Business & Technology (BUBT)

(Developed for facilitating the students of BUBT only
and, thus, General Circulation to anywhere else is strictly prohibited)

After completing this week’s lectures, you are expected to # Define Research
# Describe the Objectives of Research
# Elucidate the basic Classification of Research
# Elaborate Research Process Briefly
# Critically discuss the Principle of Scientific Research

Research is simply the process of finding solutions to a problem after a thorough study and analysis of the situational factors. But business research is systematic and organized effort to investigate a specific problem encountered in the work setting, which needs a solution. Thus it comprises a series of steps designed and executed, with the goal of finding answers to the issues that are of concern to the manager in the work environment.

Hence, Business Research can be defined as a organized, systematic, data-based critical, objective, scientific inquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it.


On the basis of the two different purposes of research, it can be categorized in to:

# Applied Research: A kind of research work that has been undertaken to solve a current problem faced by the manager in the work setting which generally demands a timely solution. In other words, it is that type of research which is done with the intention of applying the results of the findings to solve specific problems currently being experienced in the organization.

# Basic Research: Another kind of research work that has been undertaken to generate a body of knowledge by trying to comprehend how certain problems that occur in organizations can be solved. In other words, research done chiefly to enhance the understanding of certain problems that commonly occur in organizational settings, and seek methods of solving them can be named as Basic Research.


When a research work (Basic/Applied) is done in accordance with the rudimentary principles of science, it is called scientific research. More elaborately, if any research work (Basic/Applied) possesses the ‘HALLMARKS OF SCIENTIFIC RESEARCH’, it is then could be treated as a Scientific Research.


Hallmarks of scientific research are the main distinguishing characteristics of a scientific research which isolates it form other types of general research. These are discussed as follows:

1.Purposiveness: It refers to a definite aim or purpose of any research study. Research works carried out with purposive focus have perceived to achieve this Hallmark.

2.Rigor: Means carefulness, scrupulousness, the degree of exactitude in research investigations. Good theoretical base and a sound methodological design add Rigor to a general research study.

3.Testability: Researcher develops certain hypotheses in their research studies. If these hypotheses can be tested by applying certain statistical tests to the data collected for the purpose, then they incorporates Testability.

4.Replicability: If the results of the tests of hypotheses are supported again and yet again when the same type of research is repeated in other similar circumstances, then it integrates Replicability to any general research work.

5.Precision and confidence:
Precision refers to the closeness of the findings to “reality” based on a sample. It reflects the degree of accuracy or exactitude of the results on the basis of the sample, i.e. to what really exist in the universe. And Confidence refers to the probability that estimations of research are correct.

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