Business Research Methods
Business research is a systematic inquiry whose objective is to provide information to solve managerial problems. This course is an introduction on how to do business research with an emphasis on applied problem solving. It has a major focus on problem identification and analysis, problem solving strategies and communication skills.
Business research provides the information needed to make sound business decisions. It helps organizations reduce the chance for costly errors in production, human resources, marketing, entering global markets, and strategic planning. The emphasis of this course is to teach the student to become an effective consumer of business research.
BUSI 561, 604
II. Required Resource Purchases
American Psychological Association. Publication manual of the American Psychological Association (Current ed.). Washington, DC: Author.
Cooper, D. R., & Schindler, P. S. (2014). Business research methods (12th ed.). New York, NY: McGraw-Hill. ISBN: 9780073521503.
Disclaimer: The above resources provide information consistent with the latest research regarding the subject area. Liberty University does not necessarily endorse specific personal, religious, philosophical, or political positions found in these resources.
III. Additional Materials for Learning
A. Computer with basic audio/video output equipment
B. Internet access (broadband recommended)
C. Microsoft Office
IV. Measurable Learning Outcomes
Upon successful completion of this course, the student will be able to:
A. Relate the use of business information for competitive advantage in terms of what constitutes good research conducted in an ethical manner.
B. Clarify the business research questions through secondary data and exploration.
C. Differentiate business research designs: qualitative, observation, surveys, and experiments.
D. Critique the sources and collection of business data, including