Res/351 Business Research Process Paper
Business Research Process
Geno Jahrling
RES/351
September 16, 2013
Dr. Edward Sarkis Balian
Businesses research problems to identify issues that need repair, or improvement. Sometimes a problem is already identified and a company conducts research to make repairs; Unknown issues also can be identified through business research. The research process provides a summation of information gathered from descriptive reports, and explanations. With a deeper understanding, issues can be repaired or improved using data obtained during research (Cooper & Schindler, 2011). Deep Sea Dive Training (DSDT) is a business that prepares students for entering the commercial dive industry. In recent years, enrollments declined despite the fact there is a steady demand for divers. The manager, and instructor staff conducted a business research project to identify causes, correct problems, and increase enrollments. …show more content…
The research team also inquired with recruiters for dive companies, and learned that DSDT graduates were not as marketable as the competitors. Recruiters stated the main concern was safety training did not measure up to competitors. DSDT 's research team concluded the school needed to implement a welding program, and improve curriculum to include more areas of safety. The team researched what the competitors were doing to meet company expectations and found they simply indoctrinated them into the individual courses. A key discovery during the research was that competitors did not offer certifications for welding, nor did they offer certificates of completion for safety training. The team determined implementing certifications as part of the program was essential to gaining a competitive
Geno Jahrling
RES/351
September 16, 2013
Dr. Edward Sarkis Balian
Businesses research problems to identify issues that need repair, or improvement. Sometimes a problem is already identified and a company conducts research to make repairs; Unknown issues also can be identified through business research. The research process provides a summation of information gathered from descriptive reports, and explanations. With a deeper understanding, issues can be repaired or improved using data obtained during research (Cooper & Schindler, 2011). Deep Sea Dive Training (DSDT) is a business that prepares students for entering the commercial dive industry. In recent years, enrollments declined despite the fact there is a steady demand for divers. The manager, and instructor staff conducted a business research project to identify causes, correct problems, and increase enrollments. …show more content…
The research team also inquired with recruiters for dive companies, and learned that DSDT graduates were not as marketable as the competitors. Recruiters stated the main concern was safety training did not measure up to competitors. DSDT 's research team concluded the school needed to implement a welding program, and improve curriculum to include more areas of safety. The team researched what the competitors were doing to meet company expectations and found they simply indoctrinated them into the individual courses. A key discovery during the research was that competitors did not offer certifications for welding, nor did they offer certificates of completion for safety training. The team determined implementing certifications as part of the program was essential to gaining a competitive