Topics: Strategic management, Marketing, Management Pages: 4 (913 words) Published: September 22, 2013

Different types of business information, sources and purposes. Information is knowledge/data that is specific to a purpose; information is presented to give meaning and relevance that can lead to an increase in understanding. A piece of information is considered valueless as it can greatly help businesses enhance the business.

Different types of business information
Verbal Information - The best way to communicate but not always the most efficient. It is immediate and can solve most problems.  
Written Information - Can be words, diagrams, graphs and charts. Can come from a wide range of sources - newspapers, books, trade journals and government publications On-Screen Information - Information may be produced on-screen. This can be seen in multimedia TV and CD-ROMs that combine text, graphics, animation, audio and video.  Multi-Media Information - This means multiple forms of media integrated together. Media can be text, graphics, audio, animation, video, data etc. An example could be a webpage with interactive guide and narration Web-Based Information - This displays many benefits of multimedia technology. Today's fast broadband speeds allow you to stream sophisticated content to a computer anywhere in the world. This allows somebody to access this information wherever they are. This can also be accessed by smart phones.  Purposes of business information.

Reliable and valid information is essential to all businesses and organisations. Without this reliable information a business will have no idea of where it stands in its market, its financial and sales figures or how to proceed in the future. Organisations use information for a variety of purposes. Updating knowledge - It is vital that businesses keep up to date with changes within their markets. Information is required so that businesses know:

- how their markets...
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