This paper reports on a case study of the successful use of various constituents of the Information Systems and Technology that are implemented in an entrepreneurship organization, Dubizzle.com, in the United Arab Emirates (UAE). It seeks to communicate, and demonstrate how technology affects competition in today’s market place. In addition, the paper provides some guides in analyzing the needs for integrating technology in the corporate strategy. In order to achieve the above objectives, this paper will identify how Dubizzle.com uses technologies to create a strategic competitive barrier in efforts to attain a consistent competitive edge in its market. The plan is to analyze and interpret Dubizzle.com in terms of technological hardware and software they are currently using and aim on using in order to increment on their competitive advantage in their respective markets.
INTRODUCTION
General misconceptions on IT and IS:
1.The first misconception:
Various organizations and managements often have the tendency to make inaccurate assumptions regarding Information Systems and Technology. These assortments of misperceptions are firstly, that IT and IS are mere technical terms used to describe computers systems and can be used interchangeably. This notion is absolutely impractical and inaccurate since, there is a distinct difference between IT and IS. IT refers to the various technology oriented hardware that could be implemented in an organization.
Whereas, IS includes all the different software that installed in a companies or institutions. Although, it is extremely crucial for both IS and IT to work in tandem by complimenting each other. It is more so significant for various institutions to indentify the difference amongst the two.
2. The second misconception:
The second misconception that generally exists regarding IT and IS, is that not all firms require innovative and up-to-date IT and IS solutions. This statement is a