Woolworths Introduction
MBA503 - Marketing for Managers
Session 1 2013
Faculty of Business
School of Management and Marketing
CSU Study Centre Melbourne
Internal Mode
Subject Coordinator Belinda Fridey
Subject Overview
Welcome to a new session of study at Charles Sturt University.
Marketing is an enterprise wide opportunity for any organisation to understand its customers and the markets they might wish to participate in. Marketing management is concerned with identifying, entering and developing markets and aligning the organisation's resources to achieve its goals. This subject will introduce students to key ideas, philosophies and theories that make marketing an essential activity in any organisation. Specifically, students will investigate marketing's origins and how marketing can be contextualised in the organisation as a platform to align the organisation's goals with market demand. The subject will also encourage students to investigate and discuss how marketing, contemporary marketing and customer issues can be managed in the current environment.
Introduction
Marketing is a great area of study and certainly a helpful orientation for anyone anywhere in an organisation. In this course you will advance your current marketing knowledge as you compare theory with reality and current trends and develop an understanding of how marketing as a concept and an orientation can assist any type of organisation – commercial, not for profit, government to achieve its goals.
The marketing orientation requires an understanding of your current and potential consumers and an alignment of your resources throughout the organisation so you can develop persuasive offers that customers will want and desire. Marketers do this utilising the marketing mix or the 7 P’s to create positioning in the mind of the target consumer and then communicate that to the target with the intent of creating specific actions – awareness, interest, desire and ultimately action in the transactions that pay the bills or
Session 1 2013
Faculty of Business
School of Management and Marketing
CSU Study Centre Melbourne
Internal Mode
Subject Coordinator Belinda Fridey
Subject Overview
Welcome to a new session of study at Charles Sturt University.
Marketing is an enterprise wide opportunity for any organisation to understand its customers and the markets they might wish to participate in. Marketing management is concerned with identifying, entering and developing markets and aligning the organisation's resources to achieve its goals. This subject will introduce students to key ideas, philosophies and theories that make marketing an essential activity in any organisation. Specifically, students will investigate marketing's origins and how marketing can be contextualised in the organisation as a platform to align the organisation's goals with market demand. The subject will also encourage students to investigate and discuss how marketing, contemporary marketing and customer issues can be managed in the current environment.
Introduction
Marketing is a great area of study and certainly a helpful orientation for anyone anywhere in an organisation. In this course you will advance your current marketing knowledge as you compare theory with reality and current trends and develop an understanding of how marketing as a concept and an orientation can assist any type of organisation – commercial, not for profit, government to achieve its goals.
The marketing orientation requires an understanding of your current and potential consumers and an alignment of your resources throughout the organisation so you can develop persuasive offers that customers will want and desire. Marketers do this utilising the marketing mix or the 7 P’s to create positioning in the mind of the target consumer and then communicate that to the target with the intent of creating specific actions – awareness, interest, desire and ultimately action in the transactions that pay the bills or