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MKT 2400 105 Class #: 2844
PM FALL 2014
107 Copeland Hall

Instructor: Mrs. Jamie Lambert

Office: 332 Copeland Hall

Office Hours: Mon/Wed 2:00 p.m. – 3:30 p.m.
Also available by appointment

Phone: 740-597-2977 or 740-603-4076

Email Address:

Required Texts: Grewal, Dhruv & Micharl Levy. Marketing. Edition: 4th. Publisher: McGraw Hill Irwin. 2014. [ISBN: 1259123049].

Course Information and Grades available on Blackboard

Teaching Philosophies:
Communication is the key to being successful in the classroom and in the business world.
Real world problem solving is critical to understanding and learning to implement business concepts.
A combination of team and individual based learning is necessary for the preparation of students for the work force.
Students are to be expected to operate within the ethical standards of the university and to be prepared to carry those ethics to the business world.

Course Objectives:
Establish an understanding of the Marketing Mix (Product, Place, Promotion, and Price).
Identify, define and apply marketing concepts with a special emphasis on current marketing issues.
Introduce marketing topics for additional research and/or course work.
Create an understanding of marketing concepts and how they apply to business and non-business areas.
Encourage and facilitate the critical thought process.
Build an awareness of ethical, international, and cross-cultural issues as they relate to marketing decisions.
Exercise the effective use of marketing terminology, with a specific focus on examples.

Student Learning Outcomes: Upon successful completion of this course, the student will be able to do the following:

Work in small groups to analyze questions and produce assignments.
Apply what he/she has learned from lectures and the book to real world examples.
Be able to recognize specific marketing principles at work in

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