Toyota

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Topics: Toyota, Sri Lanka
Word count – excluding executive summary and headings – 2448

Table of Contents Executive Summary 3 Toyota Motor Corporation 3 Globalisation and Toyota 4 Toyota Lanka 6 Analysing the Environment 7 PESTLE Analysis 8 SWOT analysis 9 The Tax Effect 11 Government Imposed Issues 13 Response of Toyota Lanka 14 Conclusion & Recommendations 15 Table of Figures 16 References 17

Executive Summary
Sri Lanka’s automobile industry is a very volatile market space where the countries’ political situation and the government policy changes will drastically affect the operations of the automobile industry. This document is a comprehensive study on how the multinational automobile giant Toyota operates in Sri Lanka, what made Toyota globalize, the problems faced by the Toyota Lanka due to Sri Lanka Government influence on its activities, the strategies to face those Government issues and the future threats to its business in Sri Lanka and recommendations on how they should face these future threats.
Toyota Motor Corporation
Toyota started its humble beginning in the automated loom machine business, started by a young Japanese entrepreneur named Sakichi Toyoda in 1924, eventually Sakichi Toyoda’s son started working on a gasoline powered engine which gave birth to the Toyota Motor Company (TMC) in 1937 (Toyota Global). Toyota started building affordable motor vehicles for the masses and created a huge demand within Japan for its automobile product line. Toyota did many acquisitions, including Daihatsu, and expanded its horizons further (Toyota Global).
Toyota not only perfected its craftsmanship on building superior quality affordable automobiles, they created methods and processes that will improve the quality of mass production. Toyota created its unique production system and named it as the Toyota Production System (TPS). At the time Toyota started its automobile manufacturing, Ford Motor Company introduced the first assembly line which started industrial mass



References: 12Manage. (n.d.). Diamond Model and Clusters. Retrieved July 30, 2013, from http://www.12manage.com/methods_porter_diamond_model.html Central Bank of Sri Lanka Funaru, M. (n.d.). Retrieved August 29, 2013, from TOYOTA’S BUSINESS STRATEGIES IN INTERNATIONAL MARKETS: http://feaa.ucv.ro/AUCSSE/0038v3-004.pdf Hill, C Hollenson, S. (2007). Global Marketing 4th Edition. London: FT Prentice Hall. Johnson, G., Scholes, K., & Whittington, R. (2008). Exploring Corporate Strategy. Italy: FT Prentice Hall. Kotler, P., Armstrong, G., Agnihotri, P. Y., & Haque, E. u. (2010). Principles of Marketing 13th Edition. Manipal: Dorling Kindersley (India) Pvt. Ltd. Nadeeshan. (2013, August 23). (P. Rajalingam, Interviewer) Rahim, S Sarrazin, M. (2011, November 22). Toyota and Its Global Strategy. Retrieved August 29, 2013, from http://www.slideshare.net/merylsarrazin/toyota-and-its-global-strategy Toyota Global Toyota Lanka. (n.d.). Retrieved August 30, 2013, from Toyota Lanka: http://www.toyota.lk/#

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