The function In a private sector business operating to generate profit, is to attract and keep customers. Customers might be private individuals, in customers, customers might be private in so called B2C (business to consumer) markets, or they may be other businesses in B2B business to business markets.
Markets occur wherever goods and services are bought and sold. there is a market for clothes a market for cars, there are developed markets and markets for food produce. Wherever people and organisations want or need goods or services, there is market a market
In the modern world, it is essential for businesses to know about the markets they serve , so that they can work to serve these better. Marketing is the whole process of finding out what customers need or want, continually striving to meet their requirements in full and to relate products to these requirements.
Marketing is a function within in a business that has become increasingly important over the years. Long before the growth of the web , it was essential for businesses , if they were to compete successfully , to think about how their products would meet the needs of the people who might buy them. If they failed to do this , people would stop buying the products.
The internet is a medium that can help the marketing process. Not only does it help it adjusts and reforms what businesses can do. However , before looking at the distinctive features of internet marketing , it is necessary to have some grasp of traditional marketing principles and processes in the physical world.
Traditional marketing is based on a combination of the four P’s ~product, Price, place, promotion. Marketers work with these to create a tactical mix designed to achieve business aims and objectives
The marketing function considers the features of a product offered to a market or part of the market (called a segment) decisions are based on these questions, what is