Steps to perform simulation
NATIONAL UNIVERSITY OF SINGAPORE
NUS Business School
Department of Marketing
MKT1003X Marketing
Semester I, 2013/14
Course Coordinator: Assoc Prof. LAU Geok Theng Office: Mochtar Riady Building, Biz1-08-10 Tel: 6516-3179 Email: geoktheng@nus.edu.sg
Course Tutors: Lee Shiang Jium (mktv23@nus.edu.sg) Yong Yoon Mei (mkt27@nus.edu.sg) Jaquilin Danker (mkt38@nus.edu.sg) Ritu Narayan
Course Objectives
This is an introductory course in marketing. It seeks to acquaint participants with an understanding of the principles, concepts, theories and techniques in marketing.
It also attempts to provide participants with opportunities to make simple applications of these marketing principles, concepts, theories and techniques through exercises, case studies and projects.
Main Text
Roger A Kerin, Geok Theng Lau, Steven W Hartley and William Rudelius, Marketing in Asia, Second Edition, McGraw-Hill, 2012.
Schedule
Week
(Lecture Dates)
Topic
Reading Assignments
Tutorial Assignments
1
12 Aug
Introduction to the Course.
Introduction to Marketing
Chapter 1
None
2
19 Aug
Marketing Planning Process
Chapters 2, 22
None
3
26 Aug
Environmental Analysis
Competitor Analysis
Chapter 3
Tutorial 1
(Week 3 or 4)
4
2 Sept
Consumer Buying Behaviour
Chapters 5
5
9 Sept
Business Buying Behaviour
Marketing Research
Chapters 6, 8
Tutorial 2
(Week 5 or 6)
Individual Assignment One
6
16 Sept
Marketing Research (cont’d)
Segmentation, Targeting and Positioning
Chapters 8, 9
RECESS
7
30 Sept
Product and Service Strategy and Decisions
Chapters 10, 11
Tutorial 3
(Week 7 or 8)
Individual Assignment Two
Group Presentation One
8
7 Oct
Product and Service Strategy and Decisions (cont’d)
Chapters 11, 12
9
14 Oct
Pricing Strategy and Decisions
Chapters 13, 14
Tutorial 4
(Week 9 or 10)
Individual Assignments Three & Four
Group Presentations Two & Three
10
21 Oct
NUS Business School
Department of Marketing
MKT1003X Marketing
Semester I, 2013/14
Course Coordinator: Assoc Prof. LAU Geok Theng Office: Mochtar Riady Building, Biz1-08-10 Tel: 6516-3179 Email: geoktheng@nus.edu.sg
Course Tutors: Lee Shiang Jium (mktv23@nus.edu.sg) Yong Yoon Mei (mkt27@nus.edu.sg) Jaquilin Danker (mkt38@nus.edu.sg) Ritu Narayan
Course Objectives
This is an introductory course in marketing. It seeks to acquaint participants with an understanding of the principles, concepts, theories and techniques in marketing.
It also attempts to provide participants with opportunities to make simple applications of these marketing principles, concepts, theories and techniques through exercises, case studies and projects.
Main Text
Roger A Kerin, Geok Theng Lau, Steven W Hartley and William Rudelius, Marketing in Asia, Second Edition, McGraw-Hill, 2012.
Schedule
Week
(Lecture Dates)
Topic
Reading Assignments
Tutorial Assignments
1
12 Aug
Introduction to the Course.
Introduction to Marketing
Chapter 1
None
2
19 Aug
Marketing Planning Process
Chapters 2, 22
None
3
26 Aug
Environmental Analysis
Competitor Analysis
Chapter 3
Tutorial 1
(Week 3 or 4)
4
2 Sept
Consumer Buying Behaviour
Chapters 5
5
9 Sept
Business Buying Behaviour
Marketing Research
Chapters 6, 8
Tutorial 2
(Week 5 or 6)
Individual Assignment One
6
16 Sept
Marketing Research (cont’d)
Segmentation, Targeting and Positioning
Chapters 8, 9
RECESS
7
30 Sept
Product and Service Strategy and Decisions
Chapters 10, 11
Tutorial 3
(Week 7 or 8)
Individual Assignment Two
Group Presentation One
8
7 Oct
Product and Service Strategy and Decisions (cont’d)
Chapters 11, 12
9
14 Oct
Pricing Strategy and Decisions
Chapters 13, 14
Tutorial 4
(Week 9 or 10)
Individual Assignments Three & Four
Group Presentations Two & Three
10
21 Oct