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Who Owns the Ice House

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Who Owns the Ice House
Cindy Amadi
US-100976-064
Professor Theresa Wallace
September 6, 2013

1.) What did you find to be some key themes in this book? (Please list and describe at least 4).

Answer.

a.) Choice – The power to choose is a fundamental concept of an entrepreneur’s life. Our environment can affect the choices we make. We tend to respond to our circumstance by choosing the way by which we respond. One can choose to give a positive or a negative response to their environment. The choice we make is what determines the outcome of our lives. “The mark you make today will show up tomorrow”.

b.) Opportunity – Opportunities pose as problems in disguise. Entrepreneurs are problem solvers; this skill is what gives them hindsight to identify opportunities. Solving problems for others is a secret that that enables any circumstance to be transformed into success. “In the midst of difficulty lies opportunity”. The secret to identifying opportunity simply lies on the ability to observe, pay attention to what others need and brainstorm on ways to provide solutions.

c.) Persistence -- A specialized knowledge or skill is not required to persevere. Perseverance is something anyone can learn. Persistence enables us face challenges and overcome obstacles. “As long as I kin wake up, I’m gonna git up”. Persistence comes with a shift in our awareness followed by change in our behavior. It encourages one to forge ahead and push harder not paying attention to circumstance. “I found myself in an endeavor that would take me beyond even my wildest aspirations”. Entrepreneurship is not “get rich quick” and expecting it to be easy; the secret is sheer perseverance and determination. Then our efforts would be rewarded. “somehow, I feel the failure ignited my uncles passion for his next endeavor :his success at the ice house”.

d.) Brand – The reputation one builds can be termed as their trademark or brand. As an entrepreneur, it is necessary to build a reliable reputation,

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