Bradley Cole Higgins
March 7th, 2015
What’s In It for Me?
My whole life I was determined that I wanted to be my own boss, whether if I created my own or simply just bought into a franchise. Now being aware of how hard it is and how unlikely it will be, I decided to go down the long road of business marketing. With this line of work my long term goal is to be a marketer for big a corporation. I will start small with local franchises in Cincinnati, but hopefully end up at Owen’s Corning one day. Within this field I expect to market not only locally but worldwide. The work would consist of: surveys, product launch ideas, a lot of traveling, cold calls, making presentations, figuring out customer genres, and just generally marketing my business against the competitors. I also expect to use technology a lot within this field since our society tends to not look at anything that is not electronic anymore.
I am more interested in the software and systems more than the hardware. There are many that catch my eye but I will be focusing on: Websites, Emails, Mobile Marketing, and the most important Social Media. The reason being is they all have the something important in common, everyone knows what they are and where to find them. The only dilemma would be the elders who may not know what they are or even care about them. That’s only a small percentage though. The first technology based angle I would take would be a Website. Websites have become business necessities when it comes to marketing products. They allow plenty of room to share product details, reviews, photos and videos that engage potential customers. They also provide online purchasing to help out the people who hate waiting in line to check out. The Second angle I would take is email marketing, because it is one of the most affordable and easiest ways to market a product. Businesses that have built email lists from reviews or purchases from their websites have a large base of...
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