top-rated free essay

What Makes Good Design

By travisadrian Jun 10, 2012 546 Words
There is not one definite answer to this question or simply one principle that makes a design "good" or "bad". It is the intersection of the principles of design, as well as form and function, that make a good design. In his book, author Tim Samara has general rules for producing good design. However it was said by typographer, David Jury that, "Rules can be broken, but never ignored."

While considering the principles of design is important, there are certain principles that do make a design more successful. In my opinion, one of these specific principles is contrast. Contrast is what makes the elements of the design different from one another, visually. This can be accomplished through color and shading. Not only is it important to have contrast, but it is important to achieve the correct amount of contrast. Too much contrast can make a design too sharp or hard on the eyes, and not enough contrast can make the design bland or undistinguishable.

Another of these principles which I find important is repetition. Repetition is the idea of elements in a design having consistency. This principle is important because the lack of repetition may confuse or disorient the viewer. Too much repetition, on the other hand, can become boring or uninteresting. Repetition can also be a principle used across multiple designs to tie them together visually.

A good design, most importantly, must communicate well to the proposed audience, delivering the desired message, or solving the associated problem. The design must also achieve its intended goal to be considered quality. (Samara, 2007, p. 7). Advertisements, for example, usually have a specific target audience, based on characteristics such as gender and age, as well as a specific message to deliver. With the goal of the advertisement being to sell goods and services, you may base the quality of the design on how many people encounter it and purchase the good or service.

These two images were used as print advertisements for Nike ID, a service enabling the consumer to design their own shoe. The proof of concept for the ad is showing the original shoe coming together as if someone is designing it. The design expresses great contrast with the colors used, not making it difficult to view. The colors are distinct enough to make the images interesting and eye pleasing, without them appearing bland or insipid. The movement and rhythm in the two designs is also very appealing. They expresses repetition by the way the advertisements were arranged. The images have been used in magazines as full page advertisements, one right after another. They are different enough to distinguish from each other, but similar enough to realize that they are presenting the same thing. I would also consider this a quality design because it communicates the concept of the service to the viewer purely through visuals, using no words. Samara says in his book that good design "helps people understand not just what they're seeing, but what seeing it means to them." (Samara, 2007, p. 33).

Alejo, L. (Artist). (2008). Nike ID. Brooklyn, NY; Hush Studios. Retrieved April 24, 2012, from http://www.behance.net/gallery/NIKE-ID/88584 Samara, T. (2007). Design Elements: A graphic style manual (pp. 6-7). Minneapolis, MN: Rockport Publishers.

Cite This Document

Related Documents

  • WHAT MAKES A GOOD LIFE

    ...What makes a good life Information about China The People's Republic of China (PRC), it is a country in East Asia. It is the world's most populous country, with a population of over 1.35 billion. China is the world's second-largest country by land area, the total area is generally stated as being approximately 9,600,000 km2. China have ver...

    Read More
  • good

    ...character as Miller intended. The use of space, both indoor and outdoor, is an important element of Hytner’s adaptation of The Crucible. Hytner has made some significant changes to the setting, staging more scenes outside involving the citizens of Salem unlike what Miller originally intended. Yet whilst not faithful to the text this d...

    Read More
  • What Makes a Good Movie

    ...What makes a movie interesting The power of the actors have to be strong in the movie, like the way they interact with one another. Their acting reflects what is going on in the movie and sometimes helps the audience to know what is going on. The story is one of the most important things in a movie. The main story will be shown throughout th...

    Read More
  • what make a good student

    ...What Make A Good Students Nowadays, academic is the most important thing to determine one’s success. It is undeniable as most of the country in the world used national exam as a root in their education. It is a common thing to see that there are three categories of students in school which are good students, moderate students and bad stu...

    Read More
  • What Makes a Good Leader

    ...What makes a good leader? Johann Von Goethe once said “The man who occupies the first place seldom plays the principal part.” This is quite possibly one of the best quotes I have read when talking about what makes a good leader. What Goethe is saying is simply that a leader, or rather a good leader listens to his followers and makes decis...

    Read More
  • What Makes a Good Manager?

    ...The article that I chose to write about is titled, What makes a "good" manager? Many have their own thoughts on what different traits are needed to become a "good" manager, but the importance of those traits varies from person to person. "The dictionary defines management as the act or art of managing: the conducting or supervising of somethin...

    Read More
  • What Makes a Good Argument?

    ...What Makes a Good Argument? What makes a good argument? Is it one where we repeatedly push our ideas and beliefs without background information to support it? One ran by one-track minds that aren’t willing to look at the issue with new eyes? No it most certainly is not. A good argument is one derived from emotional connection and reason, Pat...

    Read More
  • what makes a good movie good

    ... What makes a good movie good? Name: Hilal Mohammed I.D no.: 61288 What makes a good movie good? I admire movies and cannot live without them. Some movies taught me important principles in my life, some created memories that will never get erased and some made me laugh so hard till I cried; that is why I love movies. However, there ar...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.