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DSC 101 DESIGN AWARENESS

Prof. Jacques Giard, PhD

©Jacques Giard 2010

DSC 101 Design Awareness

1

What are the goals for today?
• Gaining a basic understanding of the designing process… • The Velcro story • Design-in-the-News… • What we already know…
©Jacques Giard 2010 DSC 101 Design Awareness 2

Design in the News
McDonald's plans to spend more than 600 million euros (US$828 million) to remodel 1,280 of its European restaurants.
NY Times Saturday August 25, 2007

"Re-imaging is essential in the competitive world of retail."
Denis Hennequin
President of McDonald's Europe
©Jacques Giard 2010 DSC 101 Design Awareness 3

One conclusion is that we are given a natural world… But we design an artificial one!

©Jacques Giard 2010

DSC 101 Design Awareness

4

For the purpose of DSC 101 and borrowing from Herbert Simon, designing will be defined as… “A universal activity that humans everywhere undertake to find the means to change an existing situation into a preferred one.”

©Jacques Giard 2010

DSC 101 Design Awareness

5

How can we begin to explain the designing process? The Designing Triad is one way.

©Jacques Giard 2010

DSC 101 Design Awareness

6

The Designing Triad… Designer/Maker/ User as participants.

DESIGNER

MAKER

USER

©Jacques Giard 2010

DSC 101 Design Awareness

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The Designing Triad… Designer/Maker/ User as participants.

CONTEXT

DESIGNER MAKER A USER

The Age of Needs
(2.5 M BCE to 10,000 BCE)

©Jacques Giard 2010

DSC 101 Design Awareness

8

The Designing Triad… Designer/Maker/ User as participants.

The Age of Needs
(2.5 M BCE to 10,000 BCE)

©Jacques Giard 2010

DSC 101 Design Awareness

9

The Designing Triad… The User becomes independent.

CONTEXT USER A DESIGNER MAKER

The Age of Surplus
(10,000 BCE to 1700 CE)

©Jacques Giard 2009

DSC 101 Design Awareness

10

©Jacques Giard 2009

DSC 101 Design Awareness

11
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