Topics: Web design, World Wide Web, User interface design Pages: 13 (3497 words) Published: October 19, 2014

Week 5 Baderman Island Resort
Learning Team A

Anthony Redwanc, Terry Barnes, Ericka Cabrera, Miles Morton and Francisco Acevedo

September 29, 2014
Mary Paquet
List and Description of Design Criteria
Initial Impression
The initial impression of a website is extremely important. Most people make snap judgments. It can take only half a second for users to form an opinion about a website, which determines whether they like your site or not and whether they’ll stay or leave. Most viewers agree that the website sections that draw the most interest are the logo of the company, the main navigation menu, the search box, the site’s main image, the site’s written content, and the bottom of a website. It is important to make sure these elements look great. A good first impression leads to longer visit duration. Purpose

Just like anything in life, knowing what you want to use the website to accomplish will help you figure out how you want it to look. The question you need to ask yourself is what does the website need to accomplish for it to be successful? Is it to sell advertising? Provide information? Build up a brand? There are so many reasons a company needs a website. Making sure you understand exactly what the main purpose of your website is vital. By knowing what your website is supposed to be doing, you can enhance the experience of your visitors, and put your efforts into giving them an easy site to navigate. Target Audience

Identifying a target audience of consumers is among the most crucial elements for a business operator to consider. Without knowing your target audience, you can’t realistically expect your business venture to survive. When making decisions on web design, don’t think about your own personal feelings on design. Ask yourself what will appeal to your potential clients. The age of your potential visitors must be taken into account. If you’re targeting a youthful demographic, their web savvy will be considerably higher than if you’re targeting a more adult demographic. Navigation and Usability

Good website design means that visitors should be able to go from point A to point B by following a natural path that requires no heavy thought. Some websites choose to have many, many tabs, which can be confusing. However, there are good ways and bad ways to navigate these tabs. As long as they are organized and logically move from one to another, using a lot of tabs can be a great way to organize information. The ease of navigation and usability can create a better experience for visitors and potential customers. Therefore, if you are interested in generating high volume traffic on the website, you should ensure that the website is user friendly and easy to navigate. Accessibility

Creating and maintaining websites in an accessible way ensures that people with disabilities can use the web. The internet is an integral resource in our lives and most individuals use it daily in the context of education, employment, government, entertainment, commerce, health care, and other areas. Websites are an essential way of receiving as well as providing information and interacting with other people. Websites need to be accessible in order to provide equal access and equal opportunity to people with disabilities. Accessible websites also benefits people without disabilities, including older people, people with low literacy or who are not fluent in the language used on the website, people with low bandwidth connections or using older technology and people accessing the web from a mobile phone or tablet. Graphics

Graphics add visual/aesthetic appeal to the information on the web page, helping to maintain viewer interest and attention. It helps to create a visual structure for information and links on the page and helps to communicate or explain ideas visually. Graphics should fit in with the purpose, organization, and style of the page. They should help to guide the...
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