What is Public Relations?

Topics: Public relations, Rockefeller family, John D. Rockefeller Pages: 3 (867 words) Published: May 22, 2014

There is a plethora of definitions when it comes to describing public relations. According to www.prsa.org, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public relations deals with planning. Planning for the promotion of goods, services and the images of organizations in the eyes of the public. Public relations professionals work to build long-term relationships among individuals and institutions. In the early days of American settlement many events can be defined as examples of public relations. In the online article "The History of Public Relations" it said that “as each of the colonies used publicity techniques to attract settlers. In 1641, Harvard College initiated the first systematic U.S. fund-raising campaign, which was supported by the first fund-raising brochure.” (www.mhhe.com) During the time of the American Revolution publicity techniques were dominant. This was because of the conflicts and situations that the country encountered and needed the public’s support. According to www.prsa.org publicity is “the deliberate attempt to manage the public's perception of a subject; the act of attracting the media attention and gaining visibility with the public.” Publicity is necessary to compliment the media and cannot be accomplished internally. Public relations, in the past, have prospered best in times of chaos or crisis. In the youth of the United States, public relations were practiced primarily in the political circle. According to www.prsa.org, “The publication and dissemination of the Federalist Papers, which led to the ratification of the U.S. Constitution, has been called “history’s finest public relations job.”’ Two main public relations leaders were Ivy Lee, and John D. Rockefeller. Rockefeller gained his reputation from the lack of ethics that him and his family upheld their business upon. According to the film “A Walk Through the 20th...


Cited: Film
A Walk Through The 20th Century. Dir. Bill D. Moyers. 1984. DVD.
Book
Cameron, Glen T. "Chapter 3: History of Public Relations." Public Relations Today: Managing Competition and Conflict. Boston, MA: Pearson/Allyn and Bacon, 2008. Print.
Online
"The History of Public Relations." Chapter 2; PDF. Www.mhhe.com/lattimore4e., 2008. Web. 18 May 2014. .
"What Is Public Relations?" PRSA: Public Relations Society of America. The Public Relations Society of America, 2009. Web. 16 May 2014. .
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