The evolution of Wal-mart from the early 1960s to the present day has set a benchmark that few can achieve. Wal-mart executives have been successful nationally as well as globally. The knowledge and expertise in economics have made Wal-mart a global giant. The research completed is the final recommendations by the members of research team C and will address questions regarding global competition and issues of the organizations ability to expand or reduce current operations.…
Wal-Mart failed to become the successful store in Germany that it is in America. Germany is not the only country that the organization has problems in. They also have problems in South Korea and Japan because even the low prices and large selection of merchandise they are having a hard time competing with the chain markets in these countries and the shopper habits. The sales clerks in German Wal-Mart’s are no longer required to smile at customers because it is often interpreted as flirting. German customers were irritated by the store merchandising, premium products are put at eye level in Wal-Mart stores while discount products are on the top or bottom shelves and the stalls were placed in a way that had the customer spending more time in the store. The grocery business is a struggle for Wal-Mart in other counties because either they cannot beat the prices of other discount markets or the type of food does not meet the countries culture. For example, in the German cultural, they purchase meat from a butcher and Wal-Mart sells packaged meat, they do not do well in this department. Some other examples are the mistake of trying to sell golf clubs in Brazil, which is a country that is not familiar with golf, or trying to sell ice skates in…
The failure in the German connection with Wal-Mart taught Wal-Mart to use local management that was knowledgeable for what the people of Germany wanted. Even the sale of unfamiliar merchandise was a mistake on Wal-Mart 's part, causing the difference in consumer shopping habits. One of the greatest challenges in the corporate world is coordinating and managing people from different cultures.…
During the past decade, retail markets have undergone many changes in their processes, services, and formats. The last part of distribution of the market strategy, retailing serves as a bridge between the final consumer and the mass producers of products. Retailing has reached every corner of the globe, and Wal-Mart has been eying areas where the retail market is unorganized or poorly organized. It, along with other corporations, has used liberalization, privatization, and globalization to become potential players in the commercial opportunities these areas embody. “Wal-Mart Stores, Inc. operates Wal-Mart discount stores, Supercenters, Neighborhood Markets and Sam’s Club locations in the United States. The Company operates in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico and the United Kingdom.”…
Wal-Mart’s founder Sam Walton wanted to “bring big-city discounting to his corner of the rural American South,” offering low prices every day. The strategy was simple, sell cheap, so the company worked very hard to lower costs by buying directly from manufacturers and always increasing workers’ productivity. After Walton’s death, the company went on with an accelerated new technologies and globalization of its operations. From 1995-1999 Wal-Mart alone gained 25% of productivity of the US economy. Also, by 2004 it became the largest importer from China in the world (10% of all China’s exports.) With this huge market power, Wal-Mart was able to exert lots of power over its business partners and employees. They…
Wal-Mart is a US-based multinational corporation. Critically discuss the costs and benefits likely to have occurred as a result of its takeover of ASDA, a UK-based company. Wal-Mart is a US based corporation established in 1962 by Sam Walton as one self-service store, in period of 40 years it has developed into one of the biggest and most influential corporations in the world, operating 5000 facilities in 15 different countries. On 26th of July 1999, it successfully acquired the UK based third biggest retail chain ASDA with its 229 stores for 11billion dollars. (OU case study for B200 TMA 07, 2005, pg.61,55,54). In this essay I will identify and examine the benefits and costs that have occurred as a result of Wal-Mart’s takeover of ASDA, however, first it will be necessary to define the term “multinational corporation” and identify the motives that may lead the companies to become MNCs. It is estimated that there are some 35000 multinational corporations worldwide. The MNCs are defined as businesses that own or control foreign assets in more than one country. These numbers of MNCs raise a question, what makes the ownership of foreign assets so attractive for the companies, that they are ready to invest billions of dollars into the acquisitions. In order to answer this question, first we should consider that the primary objective of the for-profit businesses is to maximize their profitability. The ownership of foreign assets presents them with a range of opportunities to achieve this objective. Depending on the business nature and its corporate strategies, by locating their operations within the countries with the suitable market and economic conditions, the companies may be able to increase their market share so sustaining their growth and improving profitability. Or they may also gain competitive advantages by jumping tariff barriers and by achieving significant…
Culture frames what has become widespread among a group of people. Within a culture you can find the symbols, codes, characters, and artifacts that together have designed a bigger picture- a way of life. An artifact in a cultural context is anything created by a human that reflects his or her personal culture. In order to exemplify this essay’s point I will focus on a living cultural artifact that I think depicts present day American Culture most fully: the discount superstore. The American superstore Walmart is currently the most profitable business in the world. Walmart's bargain prices promote the vicious cycle of overconsumption that now defines American Culture. America's largest company may be doing more harm than good, and the debate continues over whether or not the convenience is really worth the social and environmental consequences.…
For Wal-Mart to continue its long-running success, the company needs to realize that there are changes that need to take place from time to time. The first step to change the mental models and mindsets is to recognize the power and limits of mental models (Wind, Crook, & Gunther, 2005). If Wal-Mart believes that because they are strong they will always be strong, then they will surely fail. By implementing the first step, Wal-Mart can overcome the negative side of their mental models that they currently see as positives. Not all mental models are negatives. In addition, not all negative mental models start out as such. Some of them are positive at first, but evolve into negatives as a result of the current events and issues. For example, Wal-Mart may currently view all Japanese made electronics as superior. So they may only sell these electronics. Although it may be true…
Although it seems that Wal-Mart has few threats to consider, it must still consider them in order to remain one of the best in the industry. These threats include increased competition, economic uncertainty, unions, and government regulation. The discount variety store industry is a fiercely competing marketplace and the big players are always strategically placed to gain new customers from the competition. Wal-Mart must keep an eye on its competitors, such as Kmart, Costco, and Target. Economic uncertainty, threat of unions, and government regulation can all be found in regions such as Germany. Germany has one of the highest degrees of unions and this has a profound effect on hiring, retaining, and laying off employees. Unions make it hard for a company to decide on its labor force requirements because once an employee is hired, it costs more in Germany to keep the employee on payroll and to lay off the employee. German workers are one of the highest paid workers in the world. A country that has had stagnant sales for the past four years also compounds these…
The globalization of Wal-Mart began in 1991 in Mexico. The economy was starting to affect Wal-Mart’s business and they had to figure out a way to bring the profit up before business was lost. They decided to branch out and open a store in Mexico and Wal-Mart currently has stores in eleven countries (Vijay Govindarajan and Anil K. Gupta 2002). By 1999, Wal-Mart had more than 130,000 employees working in 729 facilities outside the United States (Vijay Govindarajan and Anil K. Gupta 2002). There were many factors that played into Wal-Marts decision to globalize. The first being that it had already saturated most of the domestic markets, and the United States only accounts for just over four percent of the world’s…
Wal-Mart internationally has had its struggle for the reason that executives did not understand the culture differences among countries. Once Wal-Mart open in other countries they did not reflect in the way families live. In Mexico, Germany, and South Korea they have different cultures comparing them to the United States. In Mexico families in this areas use public transportation witch Wal-Mart executives did not consider making smaller parking lots with larger spaces. In South Korea and Germany living space for families…
In the mid-1990s Wal-Mart attempted with a gigantic monetary asset to get a foundation established in the German market retail. In 1997 Wal-Mart acquired the shopping center conglomerate Wertkauf with its twenty-one stores for DEM750 million (€375 million) and in 1998 Wal-Mart acquired seventy-four Interspar stores for DEM1.3 billion (€750 million). Considerable generalizations led to Wal-Mart’s downfall in the German retail.…
Wal-Mart is an international organization that is faced with different cultural issues. Amongst the most important issues that confront international businesses in the globe entails the differences in culture. Cultural differences influence different businesses that are operating across the globe. So as to respond to cultural difficulties, businesses have to come up with as well as implement efficient strategies. Wal-Mart Inc. is a large discount store within the U.S. that has successfully operated within the U.S. in addition to around the globe (Boeing, 2012). The company is still expanding its operations in the global scene. The international…
I don’t think Wal-Mart could translate its merchandising strategy wholesale directly to another country and succeed. Because different countries have different cultures and backgrounds, in order to succeed in another country, it needs to adapt to these differences and find a way that best fits in the local market. Apparently, the “U.S. style” does not work for all the countries. For example, Wal-Mart is famous for its low price strategy in the U.S. However, when it shifted its store with the same strategy to Germany and South Korea, it soon failed. People in the countries like Germany or South Korea do not care about the low prices as much as its target consumers in the U.S. do. What they care the most is if the store has higher quality products. So whether succeed in another country or not really depends on how well Wal-Mart understands the local consumer buying behaviors and how much they could change its merchandising strategy to fit in. As mentioned in the case, Wal-Mart hired local managers who knows well about Mexican culture to run the store, while built smaller stores with fresh food products for Mexican consumers so that they could simply walk in and get what they want. By doing so, they successfully melt in the local market and started to influence Mexican’s shopping habits.…
Wal-Mart has viewed international expansion as a critical part of its strategy because of a number of reasons. First, Wal-Mart saw the potential for increased profits and sales in new markets.“After rapid expansion during the 1980s and 1990s, Wal-Mart faces limits to growth in its home market and has been forced to look internationally for opportunities”(Ball, 2007). Second, Wal-Mart saw the need “to protect their existing markets, profits, and sales”(Ball, 2007) from other international businesses. Finally, the third reason that Wal-Mart viewed international expansion as a critical part of its strategy was “to help satisfy management 's overall desire for growth”(Ball,2007).…