Preview

Virgin Atlantic

Powerful Essays
Open Document
Open Document
12082 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Virgin Atlantic
sustainability report
Winter 2011/2012
It’s hard to believe it’s been more than a year since we published our last brief sustainability report. A lot’s happened in those months and we hope you’ll find this report a good way to find out about our progress, as well as what you can look forward to hearing about in reports to come.
There’s no getting away from the fact that aviation impacts on the environment, so we’re doing what we can to promote sustainable solutions for our business and the wider industry. The next few pages detail the steps we’re taking to improve our environmental performance across a range of areas, as well as to drive sustainable development in our destinations through our community investment work. We believe in a sustainable future for aviation, and whilst there’s still a lot to do, we’ve made some great progress so far.

“We’re proud to be putting sustainability at the heart of our business. The last year has been an exciting time for us, with the arrival of the first of our new, more fuel-efficient aircraft – the Airbus A330s – which will shave up to 15% per seat off our fuel and carbon emissions compared to the aircraft they are replacing. We also don’t forget what happens on the ground and have recently replaced our car and commercial vehicle fleets with more fuel efficient options. Actions like this are vital in helping us make progress towards our environmental targets, and signal our commitment to our passengers and staff to be a world leader in sustainable aviation.”
Julie Southern, Virgin Atlantic CCO

Sustainability Report | 1

Big picture
Aviation is a truly global business, where airlines from around the world operate and compete on the same routes. We believe that to ensure a sustainable future for aviation, the industry needs to work together. An airline like ours can make a difference in its own right, but it can make an even bigger difference by also encouraging the industry to work together in key areas, so that

You May Also Find These Documents Helpful

  • Powerful Essays

    Vu20130 Task 1

    • 1982 Words
    • 8 Pages

    This, the first session, is built around implicit opportunities for sustainability. Videos and activities are based on why sustainable practices are necessary and to challenge participants’ views. The first video entitled “The Journey of Sustainable Business” explains the current environmental situation, the activities that have led to it and what some companies are doing to ensure their operations are sustainable.…

    • 1982 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Environmental sustainability has become a hot topic in the last couple of decades because of global warming and other weather related changes. In today’s business world, environmental sustainability is an essential part of corporate social responsibility (CSR); therefore, very important to stockholders, owners, as well as to the public in general. Everybody wants to know how businesses are run and how their operations affect their communities for generations to come.…

    • 2672 Words
    • 11 Pages
    Better Essays
  • Good Essays

    British airways

    • 3361 Words
    • 14 Pages

    The mission statement of British Airways is “To be the undisputed leader in world travel for the next millennium”.…

    • 3361 Words
    • 14 Pages
    Good Essays
  • Satisfactory Essays

    "Over the next five years, we will be investing heavily in our products and services, in order to maintain our position at the forefront of the airline industry. We believe that achieving this goal requires ingenuity, a constant dialogue with you, our customers and a dedication to improving our delivery of existing and new products and services."…

    • 792 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Virgin Australia

    • 293 Words
    • 2 Pages

    Virgin Australia has focused on forming a communication setup in which employees and top level officials could interact directly. Each and every aspect of Virgin is taken as valuable information and advice.…

    • 293 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Boeing Report

    • 2380 Words
    • 10 Pages

    Capoccitti, S, 2010. Journal of technology management & innovation. Aviation Industry - Mitigating Climate Change Impacts through Technology and Policy, [Online]. 5, 4. Available at: http://www.scielo.cl/scielo.php?pid=S0718-27242010000200006&script=sci_arttext [Accessed 04 March 2013].…

    • 2380 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Sustainability is a growing concern for many individuals and companies as resources are becoming increasingly limited, hazardous, and expensive. Over the last few years, more people have been informed about sustainable options, which have been easier to obtain and contribute to, as well as wanting to purchase more sustainable options, leading to companies needing to offer more sustainable products.…

    • 598 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Airborne Express in 2002

    • 2198 Words
    • 9 Pages

    The group aims to identify the generic strategy Airborne Express is pursuing, whether such strategy is sound in the context of air express industry. The company’s strengths and weaknesses are evaluated with the opportunities and threats to identify the distinctive competency that it can adapt.…

    • 2198 Words
    • 9 Pages
    Good Essays
  • Good Essays

    Virgin Australia

    • 1629 Words
    • 7 Pages

    Virgin Australia is an incredibly diverse and multidimensional company that genuinely believes that its people are its greatest asset. So that you can make a self-assessment about whether or not your knowledge, skills, abilities and interests are a good match for our company we have provided a snapshot of the various business functions and some of the typical roles that form a part of each team.…

    • 1629 Words
    • 7 Pages
    Good Essays
  • Best Essays

    Now more than ever, they are also known for their green credentials as a result of their five-year eco plan, Plan A, which will see them, amongst other things, become carbon neutral and send no waste to landfill by 2012.…

    • 2705 Words
    • 11 Pages
    Best Essays
  • Best Essays

    The company sets goal of sustainable aviation and have introduced number of strategies to reduce environmental footprints and improve operation efficiency. As sir Richard Branson claimed (2006), although the aviation industry contributed in economic sustainability, the fact that aviation resulted in numbers of environmental issues should not be neglected, thus the company would work hard in reducing environmental impact of aviation industry.…

    • 2185 Words
    • 9 Pages
    Best Essays
  • Satisfactory Essays

    Virgin Atlantic

    • 353 Words
    • 2 Pages

    Virgin Atlantic Airways came from an idea taken to Richard Branson by Randolph Fields in the early 1980's. Original called British Atlantic Airways, VAA first flew from Gatwick to Newark with their single 747 on 22nd June 1984.…

    • 353 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    American Airlines

    • 3770 Words
    • 9 Pages

    In this case study we will review the new strategic business plan of American Airlines, and how they are responding to changes in the marketplace to compete in the modern era. We will also analyze the advantages of rebranding efforts, the effectiveness of existing practices of the airline and how the airline may operate post merger with US Airways. By some measurements, the merger between American Airlines and US Airways will create the largest company in the world, thus positioning American Airlines to potentially become the most influential and most widely used airline in the history of aviation. With proper management, this mega airline can become the model for contemporary air travel.…

    • 3770 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    This report will elucidate the impact of aviation on global warming and how it needs to blow the trumpet even louder to highlight the advances it has made to combat against climate change.…

    • 2560 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Reducing Waste Production

    • 900 Words
    • 4 Pages

    Our employees consistently challenge conventional manufacturing operations, thinking of ways to create efficiencies, reduce scrap and design products with the environment in mind. This led to cutting total waste from global operations by 43% and reducing non-recycled waste by 73% from 2000 through 2010. In 2011, we reduced total waste generated per vehicle by 2% at our global manufacturing facilities. Our goal is to reduce waste 10% by 2020 from our 2010 baseline.…

    • 900 Words
    • 4 Pages
    Good Essays