Virgin Australia

Topics: Marketing, Strategic management, Pricing Pages: 7 (1629 words) Published: May 7, 2013
Department Profiles
Virgin Australia is an incredibly diverse and multidimensional company that genuinely believes that its people are its greatest asset. So that you can make a self-assessment about whether or not your knowledge, skills, abilities and interests are a good match for our company we have provided a snapshot of the various business functions and some of the typical roles that form a part of each team. Sales

The Sales division is focused on generating revenues through promotion, sales, and loyalty initiatives; driving our brand and our product in the marketplace to maximise our commercial positioning. Departments include:

* Commercial Strategy
* Sales (Corporate and Industry)
* Guest Contact Centres
* eCommerce
Typical roles in the Sales team include: Account Managers, Sales Analysts, Business Development Managers, Commercial Strategists, Sales Operations and Sales Executives. Alliances, Network and Yield Management

The Alliances, Network and Yield Management division is focused on planning, monitoring and implementing strategies to maximise revenue. This division enhances Virgin Australia's market position through our own and partner networks. Departments include:

* Revenue and Yield Management
* Network Management
* Alliances
* Revenue Planning
Typical roles in the Alliance, Network and Yield Management team include: Revenue Management Analysts, Network Planning Analysts, Pricing Analysts, Route Managers and Alliance Specialists. Chief Customer Officer 

The Chief Customer Officer group is responsible for brand delivery insights and creating and delivering an exceptional service experience to our guests. The group includes Marketing, the Virgin Australia lounges, Brand Strategy and Performance and In-flight and Ground Product. Departments include:

* Brand Strategy & Performance
* Brand & Service Excellence
* Brand Development Product
* Marketing Communications
* Premium Service Delivery
* Business Planning and Effectiveness
Typical roles in the Chief Customer Officer group include Marketing, Brand and Research Specialists, Corporate Sponsorship Advisors, Lounge Guest Services and Project Management Specialists. Velocity Frequent Flyer

The Velocity Frequent Flyer group is committed to building and maintaining a global rewards program that is unique in its offerings and benefits to its members. Departments include:
* Commercial
* Operations & Systems
* Membership Services
* Partners, Travel & Non Travel
With an emphasis on loyalty and exceptional customer service, typical roles within this group include loyalty specialists, campaign data analysts, direct marketing coordinators, operations analysts and partnership assistants. Operations

Our Operations group is responsible for ensuring that the work completed within our Commercial and brand & Customer Service groups comes alive whilst keeping our schedule operating safely and on time. The Operations group is the largest in the business. Departments include:

* Engineering
* Virgin Tech
* Ground Operations
* Flight Operations
* Operations Planning
* Network Operations
* Safety Systems
* Cabin Crew Systems and Operations
* Sustainability and Climate Change
* Catering
Typical roles in the Operations team include: Pilots, Pit Crew, Guest Service Agents, Cabin Crew, Engineers, Safety Systems Specialists, Operations and Load Controllers and Network Planning Advisors. Finance

Our Finance team is responsible for the financial analysis, reporting and forecasting for the business. This critical function supports the business and the board in meeting our objectives and the provision of prudent advice on business opportunities. Departments include:

* Financial Accounting
* Information Services
* Financial Planning & Analysis
* Internal Audit
* Treasury & Leasing
* Procurement
* Group Strategy...

References: Virgin Australia aims to achieve total revenue of $1016 million in 2013, which represents a 10% increase from last year (CNN, 2011, p. 1).
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