Vincent Cappucino
Vincent’s Cappuccino Express
Case Study 1
1. Organization Chart for The Cappuccino Express.
Vincent Chow
Managing Director/ Owner
Outlet B
Manager
Outlet A
Manager
Employee
Employee
Employee
Employee
Employee
Employee
Assistant
Book Keeping/ Admin
2. What major factor can be expected to have major impact on the success of The Cappuccino Express?
a) Competitive strategy
In conjunction with a changing in lifestyle, he takes the opportunity to strategically identify a good market segment by offering a unique product in combination with its desirable location – industrial park area. Vincent sells the right product at the right place. The location affects the number of potential customers and the ease with which they can make their purchases.
b) Focus
Limited products range - 2 types of coffee; could enhance the final quality of presentation and quality for the product in the outlet. However, Vincent should consider to the external factor such as competition by the other coffee outlet which offer more varieties/products as compared to The Cappuccino Express. Vincent should have plan to expand for marketing activities and varieties of the product related to coffee in order to maintain his current and future customers as well as the entire business.
c) Quality ; Product and Employee
Product factors such as quality of the coffee beans, quality and reliability of brewing equipment will have influence on the product final taste. The experience employees and capability in handling raw materials, equipment, maintaining serving capacity as well as maintaining the flavor constantly are important to increase to customer’s satisfaction and tremendously give a huge impact on the customers as well as the whole outlet on long term
d) Cost Quality
Operating in optimum cost could give a market opportunity for Vincent to offer the product at reasonable price to
Case Study 1
1. Organization Chart for The Cappuccino Express.
Vincent Chow
Managing Director/ Owner
Outlet B
Manager
Outlet A
Manager
Employee
Employee
Employee
Employee
Employee
Employee
Assistant
Book Keeping/ Admin
2. What major factor can be expected to have major impact on the success of The Cappuccino Express?
a) Competitive strategy
In conjunction with a changing in lifestyle, he takes the opportunity to strategically identify a good market segment by offering a unique product in combination with its desirable location – industrial park area. Vincent sells the right product at the right place. The location affects the number of potential customers and the ease with which they can make their purchases.
b) Focus
Limited products range - 2 types of coffee; could enhance the final quality of presentation and quality for the product in the outlet. However, Vincent should consider to the external factor such as competition by the other coffee outlet which offer more varieties/products as compared to The Cappuccino Express. Vincent should have plan to expand for marketing activities and varieties of the product related to coffee in order to maintain his current and future customers as well as the entire business.
c) Quality ; Product and Employee
Product factors such as quality of the coffee beans, quality and reliability of brewing equipment will have influence on the product final taste. The experience employees and capability in handling raw materials, equipment, maintaining serving capacity as well as maintaining the flavor constantly are important to increase to customer’s satisfaction and tremendously give a huge impact on the customers as well as the whole outlet on long term
d) Cost Quality
Operating in optimum cost could give a market opportunity for Vincent to offer the product at reasonable price to