Case Study
K J Somaiya Institute Of Management Studies & Research
2011
Himalaya Herbal Healthcare
A Brand Study
By,
Neerav Agarwal
PGDM (A)
Roll No. – 02
UNDER THE GUIDANCE OF
Dr. Monica Khanna
K.J. Somaiya Institute of Management Studies and Research
SIMSR
TABLE OF CONTENTS
Himalaya Herbal Healthcare in India | 3 | Main Content | | 1. Segmentation Targeting and Positioning | 4 | * Segmentation * Target Group of Customers * Current Positioning Strategy | 6 | 2. Marketing Mix * Product * Pricing * Promotion * Place | 7 | 3. Branding | 10 | 4. Retailing | 11 | 5. Macro Environmental Factors Affecting Virgin Mobile India | 12 | 6. Theoretical Models to Develop Future Strategies | 13 | 7. Planning Future Strategies for the Brand | 14 |
------------------------------------------------- ------------------------------------------------- Himalaya Herbal Healthcare Eighty one year ago, on a visit to Burma, Himalaya’s founder, Mr. M Manal, saw restless elephants being fed by a root to pacify them. The plant from which this was taken is rauwolfia Serpentina. Fascinated by the plants effect on elephants, he had it scientifically evaluated. After extensive research, serpina, the world’s first anti-hypertensive drug, was launched in 1934.
This legacy of researching nature forms the foundation of Himalaya’s operation. Himalaya uses the tools of modern science to create pharmaceutical grades ayurvedic products. They have pioneered the research that has converted Ayurveda’s herbal tradition into a complete range of proprietary formulations dedicated to healthy living & longevity. Today, these products have found acceptance with medical fraternities and serve the health and personal Drugs needs of consumers in 71 countries.
Ayurveda or the science of life is an ancient, holistic system for diagnosis & treatment, perhaps the oldest system to be known to the
2011
Himalaya Herbal Healthcare
A Brand Study
By,
Neerav Agarwal
PGDM (A)
Roll No. – 02
UNDER THE GUIDANCE OF
Dr. Monica Khanna
K.J. Somaiya Institute of Management Studies and Research
SIMSR
TABLE OF CONTENTS
Himalaya Herbal Healthcare in India | 3 | Main Content | | 1. Segmentation Targeting and Positioning | 4 | * Segmentation * Target Group of Customers * Current Positioning Strategy | 6 | 2. Marketing Mix * Product * Pricing * Promotion * Place | 7 | 3. Branding | 10 | 4. Retailing | 11 | 5. Macro Environmental Factors Affecting Virgin Mobile India | 12 | 6. Theoretical Models to Develop Future Strategies | 13 | 7. Planning Future Strategies for the Brand | 14 |
------------------------------------------------- ------------------------------------------------- Himalaya Herbal Healthcare Eighty one year ago, on a visit to Burma, Himalaya’s founder, Mr. M Manal, saw restless elephants being fed by a root to pacify them. The plant from which this was taken is rauwolfia Serpentina. Fascinated by the plants effect on elephants, he had it scientifically evaluated. After extensive research, serpina, the world’s first anti-hypertensive drug, was launched in 1934.
This legacy of researching nature forms the foundation of Himalaya’s operation. Himalaya uses the tools of modern science to create pharmaceutical grades ayurvedic products. They have pioneered the research that has converted Ayurveda’s herbal tradition into a complete range of proprietary formulations dedicated to healthy living & longevity. Today, these products have found acceptance with medical fraternities and serve the health and personal Drugs needs of consumers in 71 countries.
Ayurveda or the science of life is an ancient, holistic system for diagnosis & treatment, perhaps the oldest system to be known to the