Unit 19
he tasks have been designed to enable learners to demonstrate their skills, knowledge and understanding of professional administration in the business world. This unit could be assessed in the workplace or learners could support a real meeting whilst on work placement. Alternatively centres may use the scenario as a basis for this assessment. If the scenario is used, the tasks will need to be run as role-play activities and the centre will need to allocate appropriate roles to their learners and/or identify other suitable participants.
Learners will provide support to Peter Holmes, the Finance Manager at Baylis & Phelps. The tutor should act as the Finance Manager throughout this assignment. A group of at least five participants will need to be gathered so that a realistic business meeting can take place. The other participants may be other learners but roles must be rotated to ensure that all learners have the opportunity to fully address the tasks and related Assessment Criteria.
Learners are provided with a copy of the quarterly agenda in Appendix A and this will form the basis of the information they use to complete the tasks.
The tasks have been designed so that all of the assessment criteria in Unit 19 are addressed.
These guidance notes must be used in conjunction with the unit specification and C.
Understand marketing concepts used by businesses Marketing concepts: buyer decision-making process: Attention, Information, Decision, Action, Satisfaction; unique selling proposition (USP), eg unique mix/product, quicker, friendlier, cheaper; segmentation and targeting: defining typical customers, targeting groups of potential customers; benefits versus features from customers’ point of view; marketing mix: product or service, place or distribution, price, promotion; importance of designing marketing mix to meet customers’ needs; importance of coordinating all aspects of the marketing mix; importance of costing a marketing mix Types of promotion:
Learners will provide support to Peter Holmes, the Finance Manager at Baylis & Phelps. The tutor should act as the Finance Manager throughout this assignment. A group of at least five participants will need to be gathered so that a realistic business meeting can take place. The other participants may be other learners but roles must be rotated to ensure that all learners have the opportunity to fully address the tasks and related Assessment Criteria.
Learners are provided with a copy of the quarterly agenda in Appendix A and this will form the basis of the information they use to complete the tasks.
The tasks have been designed so that all of the assessment criteria in Unit 19 are addressed.
These guidance notes must be used in conjunction with the unit specification and C.
Understand marketing concepts used by businesses Marketing concepts: buyer decision-making process: Attention, Information, Decision, Action, Satisfaction; unique selling proposition (USP), eg unique mix/product, quicker, friendlier, cheaper; segmentation and targeting: defining typical customers, targeting groups of potential customers; benefits versus features from customers’ point of view; marketing mix: product or service, place or distribution, price, promotion; importance of designing marketing mix to meet customers’ needs; importance of coordinating all aspects of the marketing mix; importance of costing a marketing mix Types of promotion: