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Tripadvisor Influence Consumers Decision Making

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Tripadvisor Influence Consumers Decision Making
The topic of my final work would focus on how people's opinion on TripAdvisor can influence consumers' decisions in the international hotel business.

This thesis would be centered in analyzing how online word-of-mouth has progressively developed and has been able to influence consumers’ decisions when booking an international hotel for their holidays/vacations; how much users rely and trust such means and perceive their usefulness.
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