How does TripAdvisor affect the hospitality industry
How does TripAdvisor affect the hospitality industry?
This report is going to research the affects TripAdvisor has on the hospitality industry.
TripAdvisor is the world’s largest travel site, it enables potential customers to see other opinions before they part with their cash. TripAdvisor has over 60 million visitors per month looking through over 75 million reviews of hotels and restaurants. The site operates in 30 countries worldwide making it a powerful and unstoppable force. Tripadvisor.co.uk (2013) The next review site that even comes close to TripAdvisor is booking.com with a mere 14 million reviews per month compared to the review giant of TripAdvisor.
Stephen Kaufer co-founded TripAdvisor in 2000 with the mission to “help travellers around the world plan and have the perfect trip” Tripadvisor.co.uk (2013)
A recent study by trip advisor reveals more than half (53 percent) of respondents state that they will not book a hotel that does not have any reviews on the site, and 87 percent of users agree that TripAdvisor hotel reviews "help me feel more confident in my decisions."
Should the reviews on TripAdvisor be trusted? According to a Panorama documentary in 2012 82% of people surveyed thought TripAdvisor was not to be trusted. Channel 4 even showed a documentary titled “Attack of the Trip Advisors” an insight into hotel and restaurant reviewers. TripAdvisor is obviously a big topic which has the nation talking.
TripAdvisor could be so popular because perhaps our alter ego takes over and says things you would not usually say after your meal or your stay in a hotel. So is now our chance to embrace this complaining culture and add to the reviews?
It seems TripAdvisor has been around forever, but it hasn’t. 12 years ago we would have perhaps spoken to the manager of a hotel or restaurant about are problems or in true Brit style say nothing and vote with our feet.
Recently a Land Lady of a pub was asked “How do you feel towards the reviews on
This report is going to research the affects TripAdvisor has on the hospitality industry.
TripAdvisor is the world’s largest travel site, it enables potential customers to see other opinions before they part with their cash. TripAdvisor has over 60 million visitors per month looking through over 75 million reviews of hotels and restaurants. The site operates in 30 countries worldwide making it a powerful and unstoppable force. Tripadvisor.co.uk (2013) The next review site that even comes close to TripAdvisor is booking.com with a mere 14 million reviews per month compared to the review giant of TripAdvisor.
Stephen Kaufer co-founded TripAdvisor in 2000 with the mission to “help travellers around the world plan and have the perfect trip” Tripadvisor.co.uk (2013)
A recent study by trip advisor reveals more than half (53 percent) of respondents state that they will not book a hotel that does not have any reviews on the site, and 87 percent of users agree that TripAdvisor hotel reviews "help me feel more confident in my decisions."
Should the reviews on TripAdvisor be trusted? According to a Panorama documentary in 2012 82% of people surveyed thought TripAdvisor was not to be trusted. Channel 4 even showed a documentary titled “Attack of the Trip Advisors” an insight into hotel and restaurant reviewers. TripAdvisor is obviously a big topic which has the nation talking.
TripAdvisor could be so popular because perhaps our alter ego takes over and says things you would not usually say after your meal or your stay in a hotel. So is now our chance to embrace this complaining culture and add to the reviews?
It seems TripAdvisor has been around forever, but it hasn’t. 12 years ago we would have perhaps spoken to the manager of a hotel or restaurant about are problems or in true Brit style say nothing and vote with our feet.
Recently a Land Lady of a pub was asked “How do you feel towards the reviews on