Tour Operation Management
Task 1 Understand the tour operator industry within the travel an tourism sector
Tour operator is a person or company who purchases the different items that make up an inclusive holiday in bulk, combines them together to produce package holiday and then sell the final product to the public either directly or through travel agencies (Yale 1995). A package holiday consists of at least two of the following. Services must be sold to customer to cover a period of 24 hours and should include an overnight stay (Council Directive 90/314/EEC of 13 June 1990 on package travel, package holidays and package tours): - Transport (flights, ferry crossings, coaches)
Accommodation (for period of 24 hours)
Other tourist services (foreign exchange, airport transfers, guiding etc.) To be able to serve customer a tour operator must know the customer as of what are the needs and requirements of a customer and how much he/she is willing to pay for the services offered. For a better understanding of customer. A tour operator may design a special product to target a particular group of customers; which can be based on different social, economical or geographical factors. Such sub setting of market is known as Niche Marketing. Stanton states niche marketing as “a method to meet customer needs through tailoring goods and services for small markets” (Stanton et al. 1994). Tour operators are very important within tourism industry, as they help people to choose better their holidays and also gather several services and products together by realising holiday packages which makes traveller’s life easier as they do not have to spend time choosing appropriate flights , hotels, destinations and other services that they need.
Tour operator is an organisation that activates within tourism industry and has as main role making holiday packages which include travelling services and accommodation for their customers.
A Tour operator provides tourism services for...
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