Thesis Proposal: Developing Competitive e-Commerce Web Sites Ronald Olaski
Professor Paul Jackowitz
May 28, 2003
The purpose of this document is to present my proposal for a graduate thesis project. The project will consist of two parts. Part one will provide research findings on the concepts that are core to developing competitive e-commerce web sites. Part two will apply those research findings to the development of an e-commerce web site. The objective of this project will be to achieve a thorough understanding of what is essential for developing a competitive e-commerce site then apply that understanding by means of an example.
There are several reasons why I am proposing the subject of developing competitive e-commerce web sites as a thesis project. First, I feel that developing an e-commerce web site will provide a challenging opportunity. Having a challenging project to work on will help to maintain my interest. Second, the project will present an opportunity to enhance my job skills. The internet has revolutionized how organizations make their products and services available to consumers. Many organizations presently utilize or plan on utilizing the internet as a medium for selling their products and services. To maintain a competitive edge, organizations must seek out skilled individuals who can develop and maintain successful e-commerce applications. I believe having these kinds of credentials will enhance my marketability to potential employers. Finally, I am interested in learning more about the “e-commerce evolution” that is impacting many peoples’ lives.
e-Commerce or electronic commerce generally refers to commercial applications that utilize computers and the internet. With careful planning, an e-commerce business can grow and its profits can increase. However, not all e-commerce offerings are successful. You must have a product or service that consumers will demand. If there is a limited interest in the product or...
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